14 Jun Setting the Tone of your Video
A lot of things can set the tone of a video. There are the main things: the way it’s shot & pieced together are mostly what people think of first. And those are pretty crucial. There are a few things though, that people don’t tend to think about that can really make or break a video. Music is essential to the tone of your project. The right music can make or break your piece of work. You have to first decide what you want the overall feel of the video to be, and then try to find a royalty free music choice that will work for what you’re going for. There are a few sites with reasonable prices that you can download from – killer tracks, video blocks, and premium beat are some sites that offer very versatile music choices for any mood. When I’m doing a search, I tend to search by the tone I’m trying to emulate. If it’s something upbeat and funky, then that’s what words I type into the search bars on the sites. You may have to do some digging, I’ve spent hours looking for the right 30 sec clip of music for a project. But in the end, even the music is so faint you feel like you can barely hear it – it’s worth it. It can either enhance the audience or distract it, so it’s crucial to pick the right piece for the puzzle.
Another thing that enhances tone in a video is the length of it. These days, everything moves so fast. If you can’t get your audience hooked in the first 30 seconds to a minute, you will lose out. Some things require a longer length to truly get the message across, and sometimes that’s at your client’s discretion. Some may want as much as they can fit into the thing as possible, and you really have to fine tune it to make it relevant to your audience. Something quick and snappy with lots of jump cuts can really grab attention, and that could be used at the top of your piece to draw in the viewer to watch the remaining however many minute(s). Choppy and quick videos tend to lend to the tone of urgency, and can work favorably if used with the right project.
As they say, it’s all about the ambience baybay.
-Erin (Senior Videographer)