The Importance of Video

The Importance of Video

Did you know? You are 53x more likely to appear on page one of Google’s search results if you have video on your website. (source: Forrester)

Not only will video help set you apart from your competitors and make you look like the expert in your field; it will also help with your SEO (search engine optimization). According to a study by aimClear in March 2011, “Videos in universal search results have a 41% higher click through rate than plain text.” When it comes to videos that Google likes to list, Informational Videos rank the highest. Over 80% of the videos listed on Google are Information Videos. Some other popular videos include, White Papers, Testimonials, Profile Videos, Feature Videos, and Blog Videos.

Here are a few tips to keep in mind when producing your video:

Keep it short and simple: Here at KreativElement we try to keep our videos under 1 minute and 30 seconds. Studies show that the viewer has an attention span of about 30 seconds. If your viewer is not entertained in that 30 seconds studies show that they will be leaving your website. If you must have a longer video, think about breaking that one video into smaller videos for people to view at a later date.

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