How Blogging Helps Your SEO Rankings

How Blogging Helps Your SEO Rankings

Here at KE we like to talk about the human side of blogging. It’s really important to us and our mission of communicating your brand’s identity and adding value to your audience. We have real human writers with real voices who communicate your ideas to real people. But there’s another side to the value that blogging provides: SEO.

SEO is often considered a dark art of digital marketing, and it can be. You can think of it as a constant battle between some small but mighty marketers and the Internet-building behemoths at Google. And the stakes? Getting found online, and being near the top of the Google search results for your desired keywords and phrases.

Blogging is one of the most effective tools you can use in this fight, and we encourage you to use it often. Here are a few simple ways to build SEO value through your company’s blog:

Make It New: Search engines like Google love to find the most recent results. Why? We want to read the most recent information. It makes sense. Since your website probably doesn’t change that often, it’s a great idea to be publishing new content regularly on your blog. Adding posts about industry news and notes as well as specific news from within your company is a great way to keep the fresh content coming.

Keywords: If you’re writing a blog about cheese, making every other word of your blog “cheese” isn’t going to land you on page 1 of Google search results for “cheese.” Sorry, it doesn’t work that way anymore. However, including relevant keywords and phrases related to your main topic will help the search engine properly sort your content. When it comes to keywords and SEO rankings, there is no magic combination. Just provide as much relevant content as you can.

Shareability: The more shareable your blogs are, the more they will help your SEO rankings. What is shareability? It’s content that either makes an emotional connection or offers information that can make a real impact on the reader’s life. Posts that get clicked and shared across social channels have a larger ‘footprint,’ so the more your blog gets shared across your own and others’ social media pages, the greater chance it has of showing up in search.

Build Your Index: Every time you add a new post to your blog, it’s like adding a book to your library, until eventually it grows into an impressive and wide-ranging collection of your brand’s knowledge and opinions. Older blogs can and should be leveraged to generate traffic to your blog page, all of which helps factor into search rankings. Every once in a while, make sure you post an older blog to social media to help keep a steady flow of traffic going to all parts of the blog.

Having a blog on your company’s website is like being able to hit the refresh button and create a new piece of content as often as you want. It’s a powerful tool for expressing your views and differentiating yourself against the competition. Not to mention, businesses that blog get 55% more traffic to their website. When it comes to improving your SEO rankings, you’ll find that Google is a busy place and you need to make use of every tool at your disposal.

Dylan Thaemert
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