28 Feb How to Humanize Your Brand
The marketing landscape has changed a lot over the past several years, and continues to do so as technologies and social networks evolve. For most businesses of all sizes, this wide variety of options presents opportunities and problems at the same time.
There are ample opportunities to reach your target audience on multiple platforms and to provide value adds that only serve to increase their desire and need for your product or service. But it also presents a familiar problem when presented with a large variety of options: what is the right choice for us?
When it comes to digital marketing today, no matter the size of your business or the industry you are in, one of your highest priorities should be learning how to humanize your brand using digital marketing tools. Below, we’ll discuss a few ways to do just that.
We are a digital marketing company through and through, but that doesn’t mean we speak in code or do everything behind the glow of our computer screens. It’s important to find opportunities to represent your brand at relevant events in the real world. Whether it’s an industry trade show or meet up where you can rent a booth or you just slap on a branded t-shirt and a name tag and meet some new folks, attending an event is a great way to humanize your brand.
Another great way to represent your brand at an event is to become a sponsor, just make sure you have a human presence there, as well!
By 2020, experts estimate that 80% of all global internet traffic will come from video. It’s already an incredibly important marketing tool. Including a video in your email, social media, or website increases clicks and conversions across the board. The fact that video is becoming the norm for digital media means that if you are ignoring it, you really are willfully lagging behind.
Beyond the sheer statistical advantages, it also gives customers and prospects an unparalleled ability to get to know you and your brand. The written word is great (I hope you can get a sense of who we are as a company from this blog) but video cuts straight to the heart of who you are. It shows your face, environment, or product, and it is enhanced with design features like animation or music.
As I alluded to in the beginning, today we are inundated with marketing messages. Everyone wants to tell you how revolutionary their product is, how much it will change your life, and all the reasons it will leave the competition in the dust. That’s all well and good, but there needs to be some humility in that mix, as well.
As Moz points out, marketing isn’t just about selling things. It’s about building relationships. Yes, the end goal of those relationships is a sale, or even better a lifetime of sales, but making it known that the sale isn’t your priority, the customer is, will go a long way towards helping you in that goal. Being honest not only in the way you deal with customers, prospects, and partners, but in the way you market yourself can go a long way towards eliminating some of the doubt that is inherent in the relationship between consumers and marketers.
Hopefully you’ve realized that digital marketing is an important process that you need to pay attention to for the long-term health of your business. At the same time, you’ve probably also realized that it is a complicated one with all sorts of tools to choose from. Regardless of which tools you choose, one of the best decisions you can make is to actively try to humanize your brand using some of the tools discussed above. If you can do that, you will have an edge over a good deal of your competition.