Archive for Author: Katie

The Benefits Of Social Media For Business

Through discussions with many potential clients, I’ve realized that most are interested in using their social media presence to drive sales or, more specifically, getting the phone to ring. And that’s great, it really is. Social media can be a wonderful tool to help drive sales, but it can...

Read More

Social Media Marketing Terms: Defined

You finally decided to take the plunge into social media marketing. You set up a few social media accounts for your business and began surfing the web for what to do next. But all of the articles you find have foreign terms and phrases that you just don’t understand....

Read More

What’s The Deal With Email Marketing?

While email marketing may seem archaic to some, it is undoubtedly one of the most effective means of digital marketing. From monthly newsletters to weekly sales emails, email marketing is relevant to nearly every small business. We recently dug through all of the research surrounding email marketing and, trust...

Read More

Consistent Branding: As Seen On TV

Consistent is one of the best things your brand can be. We know, we know, that sounds kind of boring. There are so many other adjectives brands want to be, like innovative, fun, and trustworthy. But before your brand can be any of those things, consistent branding is a...

Read More

Let’s Hear It: Defining Your Brand’s Voice in 3 to 4 Words

Have you ever noticed some brands have a lot of personality and others really don’t? Just think about scrolling through your social media. We know there’s at least one brand that is constantly posting hilarious updates, making you laugh out loud nearly every day. Then there are the brands...

Read More