Blog
Do You Know Your Audience?
Social media allows us to reach the public with ease and convenience. From informative posts to promotional offers to entertaining content, social media platforms allow businesses to keep their followers informed and engaged. However, no matter how great the content,...
Simple Ways to Get More Google Reviews
Did you realize that 88% of consumers trust internet reviews as much as personal recommendations? Improving your ratings increases the likelihood that a Google searcher will click on your firm's website after finding it. Google is the most popular search engine in the...
5 Ways to Improve Social Media Engagement
Do you ever post online and feel like you’re just sending content into the abyss? You’re not alone. According to a study by AOL and Nielsen, 27 million pieces of social media content are shared daily. So, in a world where social media users are constantly being...
How to Avoid Copyright Trouble
As a business owner, it's important to be aware of copyright law. This is especially true when it comes to using photos, fonts, and design in your marketing materials. If you're not careful, you could end up getting sued for violating someone's copyright. In this blog...
Photo & Video Terminology
Learn to speak the language of photo and video It doesn’t matter what business you’re in, there is one thing that every industry has in common: jargon. Acronyms, shorthand, and technical terms. Every industry has it, and no two are exactly the same. The jargon of an...
Easy Ways to Reduce Back & Neck Pain While Working from Home
Are you one of the lucky people who gets to work from home? Congratulations! But, before you get too excited, remember that working remotely can come with its own set of challenges. One of the most common problems people encounter is back and neck pain. Luckily,...
The Importance of Social Media Insights
So you’ve found your niche and started creating and posting content, but how do you know it’s working? It’s time to check your social media insights! We’ll be covering some of the basics and a breakdown of why social media insights are important. You don’t need any...
The Importance of Branding
Most of you reading this may own a business, but do you own a brand? Does the business you run have a visually appealing, consistent, recognizable, and clear brand? If not, keep reading. There are many reasons why branding is important and we want to touch on just a...
Why You Should Be The Face of Your Brand
As the face of your company, you instill trust in your customers, and provide them with insight into the personality of your operations. YOU Are the Essence of Your Brand, Your Voice is the Brand's Identity So many times we have clients who are hesitant to be in front...
2022 Marketing Trends to Watch For
Over the last few years, I have made predictions on what the trends for that year will look like in the digital marketing realm. This year, I am going to continue that tradition, however, I am also going to review how close I was for 2021. I said the following:...
Drone Footage is Marketing Magic
Why do people love seeing drone footage so much? It’s dope, that’s why. In all seriousness, drone footage performs incredibly well in digital marketing for a few reasons and we’d like to dive into them here. The best drone footage captures the essence of your product...
The Rundown on Guest Posting
As a small business owner, you may have gotten emails regarding guest posting to boost your SEO. These emails are from someone offering to write blogs and other posts for your website in exchange for them to add a link to your website. It’s the typical, “I scratch...
What Social Media Outlets Should My Business Be On?
Are you a brand new business owner looking to kick start your online presence? Maybe you’ve owned a business for a while now but are just coming around to the idea of social media. Either way, when you’re just starting out, it can be challenging to know which...
5 Design Tips for Non-Designers
Sitting down to design something—a social media graphic, email, poster—can seem overwhelming if you don’t have design experience. While there is a world of knowledge when it comes to design, it doesn’t need to be hard. We have some simple tips that even non-designers...
Avoid These 4 Social Media Mistakes
Social media is arguably one of the best tools to grow your following, extend your influence, and raise your profits. To optimize this resource, you’ll have to post consistently, learn the algorithm, and continue to engage for the best results! While social media...
The Four Pillars of Social Media Success (and Why They Matter!)
Your relationship with social media can feel love/hate sometimes. On the one hand, it can do wonders for broadening your reach and expanding your audience, but on the other hand, it requires a lot of tender loving care (a.k.a. strategy and planning) in order to see...
4 Social Media Red Flags Potential Customers Notice
Here at Ke, we love social media. We think it’s a great way to help supplement your overall marketing strategy and it costs next to nothing to start a social media account or two for your business. That being said, we’ve been in the biz long enough to know that just...
Proud Best of B2B 2021 Winner
We’re proud to announce that we’ve been named a Best of B2B 2021 winner for best Social Media Consultant in the Omaha metro. Every year, Omaha Magazine “showcases the best companies for business owners to work with, as chosen by the business community.” While we love...