Motion Graphic Video
Developing a motion graphic video requires a great deal of decision making that can be incredibly overwhelming when approached all at once. It’s helpful to have a process in place that allows you to focus on the individual pieces of the project so that when you get to the end of the development phase everything has been crafted cohesively. I’ll be walking you through the process I used to create a short motion graphic piece to show our gratitude to our community this past Thanksgiving. This was a side project I completed for fun, but it serves as a great example of how I develop much larger projects.
What is your concept?
The first step in the process is deciding on your concept. For my example, I knew we wanted to incorporate a message about Thanksgiving, but that was all of the information I had to begin creating the video. When I considered what we are thankful for here at KreativElement I couldn’t help but think of all of the wonderful clients that we serve on a daily basis that make up the community of Omaha. I decided that would be an excellent concept, and began executing some rough sketches along with hashing out the message for the video on paper. Please note that some projects require a voiceover, so those projects may be developed a little bit differently in the conceptual/storyboarding phase.
This was a quick project I completed for fun, so it only required a few thumbnail sketches in the storyboarding stage, but storyboarding is a vital aspect of any motion graphic project. Storyboarding is essentially planning each scene of an animation with loosely drawn thumbnail sketches. This phase of the process requires a lot of drawing, and the more simplified the sketches can be the more time you can save. This is where you begin making stylistic decisions like what form you want your characters to take, and how you will design the graphic assets.When I finished my sketches I established a style guide made up of a color palette, font choice(s), and some textures that I wanted to use in the designs, and began developing my graphic assets. If you do a good job following your style guide you will have multiple scenes that blend together cohesively. This is where we begin to see the project take shape.
All the pieces come to together
At this point in the process, you should have all of the “pieces” that will make up your animation created. It’s time to bring it all together into one meaningful project. I choose to utilize After Effects for animating/compositing, but there are a variety of software solutions available that will allow to bring your static graphics to life. Below you can watch the final version of this particular project now that you’ve learned a little bit about the process.
Animating can be an incredibly tedious process, and requires a great deal of technical knowledge, and patience. Planning out your scenes will allow you to stay organized, develop seamless transitions, and deliver a conceptually driven promotional video. If your concept doesn’t seem like it works on paper, what sense is there in spending time developing it? When it comes to developing a motion graphic video, get comfortable with a pencil and some paper, because they’re going to be your best friends.
Have we piqued your interest in motion graphics? How we can bring your products or services to life in the digital world? Let’s talk about the possibilities! Email us at firstname.lastname@example.org or give us a call at 402-557-5894.