Jedi Mind Tricks to Use On Your Social Media

Jedi Mind Tricks to Use On Your Social Media

When it comes to your social media are you a Jedi Master or a still a young padawan? If your business isn’t effectively using social media, it’s missing out. Not only is it an inexpensive way to increase brand awareness, you can build relationships with your audience, drive traffic to your website, and rank higher in search engine searches. Plus, 67% of users turn to social media for customer service.

Ready to get started on your training? Here are 8 pieces of social media wisdom straight from the mouths of great Jedi masters!  

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“Do, or do not. There is no try.” – Jedi Master Yoda

You knew this one was coming! And guys, it so perfectly applies to social media!

Your social presence doesn’t show the hundreds of ideas you forgot to try out, the promotions you never got around to posting, or the memes you decided not to share at the last minute. You either are doing your social media or you aren’t — there is no in between.

Why should you follow this?

41%  of Americans say it’s important that the institutions they engage with have a strong social media presence. 

And more than 4 out of 5 Americans use social media.

 

“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” – Jedi Master Yoda

You can’t be too scared to post on your social media. True, the internet never forgets, but don’t let the fear of posting something stupid or wrong keep you from actually building your brand. Even if you are in the medical industry and have HIPAA laws shadowing your every movement — you can still kill it on social. We’re not saying don’t exercise caution, because you absolutely should, we’re just saying having a strategy in place can really benefit you.

Why should you follow this?

Fortune favors the bold. Though you don’t want to try things that are wildly off-brand just to get attention.

 

“Always in motion, the future is.” –  Jedi Master Yoda

You can’t just stay in the past. Social media and digital marketing are always charging forward and constantly evolving. Missing a beat can put you far behind.

Borders failed to acknowledge the growing shift of internet sales and ebooks and never recovered from it. They watched as the competitors that did embrace technology thrive while they went out of business. It was a crushing blow to bookworms everywhere,  but their fate was avoidable.

The longer you wait to step into the digital age, the harder it will be to play catch up.

Why should you follow this?

22% of the world’s population is on Facebook. And that number is growing.

 

Keep up with social media trends
Even after 900 years, Yoda keeps up with the times!

 

“Patience you must have, my young Padawan.” – Jedi Master Yoda

You can’t grow your audience from 0 to 1000 in one night (unless you cheat, and that’s not very light side of the force of you!)

Just like in life, and Jedi training, you have to have patience. It really comes down to hard, consistent work. You want to build a solid following of active and engaged users, but you have to make them want to engage and want to follow you.

Social media is perfect for interacting your fans and gaining followers. But just like real life relationships, you have to nurture them.

Why you should follow this

89% of marketers said their social media efforts have generated more exposure for their businesses.

 

“In my experience, there is no such thing as luck.” – Jedi Master Obi-Wan Kenobi

True, some people are in the right place at the right time. But generally speaking, your success cannot be chalked up to luck. You didn’t build your business with luck, it took time and dedication. And in the end, isn’t that more satisfying?

The same rule applies to your social media. You probably aren’t going to wake up and find your first ever tweet went viral (if you do, then please share how this happened right now).

Increase brand awareness
Old Ben waiting for likes on his Instagram post.

 

Why you should follow this:

71% of users who have had a positive social media service experience with a brand are likely to recommend it.

 

“The ability to speak does not make you intelligent.” – Jedi Master Qui-Gon Jinn

A lot of people think social media is super easy — and write it off as just hiring a millennial or Gen Z to play around on their phone and post pretty Instagram pics. It’s not. A lot goes into great social media campaigns — writing, graphic design, an understanding of your business and your customer, content curation, the ability to strategize, and a knowledge of the platforms. While technically, yes, anyone can post, it doesn’t mean it will benefit your business.

Posting for posting’s sake will NOT help you and turning your page into a 24/7 walking billboard of your brand is not a wise idea.

Why you should follow this:

According to Sprout Social, 46% will unfollow a brand on social for posting too many promotional messages.

mic drop
*mic drop*

 

“There’s always a bigger fish.” – Jedi Master Qui-Gon Jinn

There might be some who are bigger, but no one can be a better you than you. Don’t get caught up in your number of followers. And definitely, don’t let the numbers discourage you from doing social media. You probably won’t ever reach Starbucks’ 11.9 million followers, but it’s not just about having a massive following — it’s about developing YOUR unique audience. Because really doesn’t it all come down to being a better business with more satisfied clients? Keep your current customers happy by being a trusted, transparent, innovative and knowledgeable brand.

Why you should follow this

While it’s nice to have a million followers, that’s only a secondary objective compared to telling your story.

48% of American users have interacted with companies on at least one social media network.

 

“Your focus determines your reality.” – Jedi Master Qui-Gon Jinn

If you start implementing best social media practices, you will grow a large, engaged following of fans. You can’t forget you attract what you put out. Which is why your content needs to helpful, relevant, free of mistakes, and interesting.

Why you should follow this:

75% of marketers reported an increase in traffic to their website from using social media.

 

Are you saying, “I’ve got a bad feeling about this?” Fear not, the social media force is very strong with the Ke team!  Contact us here to get started, or give us a call (402) 557-5894.

We are the marketers you are looking for
We ~are~ the marketers you are looking for.

And remember, may the Force be with you.