4 Reasons Your Business Should Be Using Video in 2017

4 Reasons Your Business Should Be Using Video in 2017

You might be catching on by now that video is the next big thing.  We see it all over social media – you can bring your product or company to life with a simple 1-2 minute video.  It is becoming the most popular form of content and is a growing part of marketing. It’s a new year, so get your content marketing into tip-top shape by incorporating video content. Here are just a few reasons why:

Video Boosts Conversions and Sales

People who visit a website are more likely to buy a product after seeing a video about it.  In fact, Syndacast, another digital marketing firm, estimates that 74% of web traffic will be video in the next couple of years. Create a short promotional video that shows off the main benefits and features of your products and putting it on your website is a great way to boost sales.

Video Appeals to Mobile Users

If your videos aren’t viewable on a smartphone or tablet – forget about it – they won’t do you much good. As many of us are on the go, the amount of smartphone users are increasing, helping your video audience to grow and grow.  Google says that smartphone users are twice as likely as TV viewers and 1.4 times more likely than desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

Video Can Explain Everything About Your Product

The majority of people learn visually. A short 2-3 minute video is all you need to explain the ins and outs of the product you are trying to sell.  If you are launching a new product for your business, a video is a great way to explain how it works!  This can be difficult, because if you can’t grab the attention of the audience within the first 10 seconds they will swipe right past you.

More Videos = More Engagement

Social media is using and enabling more video content with their features.  For instance, Facebook uses Facebook Live, Instagram uses 60-second videos and “stories”, and Twitter uses Periscope.  According to Wistia, “…the longer a video drags on, the lower its retention, which is expected. Yet videos under 1 minute enjoy 80% viewer retention up to the 30-second mark, while videos 2-3 minutes in length still enjoy 60% retention. 5-10 minute videos (which is just about the cutoff for video marketing purposes) still see over 50% viewer retention halfway through.” 

 The moral of this story is to start taking your marketing plan to the next level!  One simple video can work wonders for your business.  It gives you the opportunity to interact with your customers by allowing them to get to know you and your company.  Don’t let a budget or creativity get in the way of incorporating video into your content marketing strategy this year!