Cord-Cutters and How to Market to Them

Regardless of where you get your news, you have most likely heard the term “cord-cutter.” If you’re a little fuzzy on what that means, it is essentially a person who

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Give It Away, Give It Away, Now

When it comes to marketing your business in the digital era, social media is a must. Whether you’re personally active on social networks like Facebook, Twitter, and Instagram or not

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How the Huskers Use Social Media to Win the Recruiting Game

In Nebraska, there’s nothing bigger than Husker football. On game days, Lincoln’s Memorial Stadium becomes the third largest “city” in the state and grocery stores from Omaha to North Platte

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How to Stay in Your Customer’s Pocket

When it comes to your business’s marketing objectives, one of the highest priorities ought to be staying in your customer’s pocket. I mean that both literally and figuratively. Figuratively, you

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How to Humanize Your Brand

The marketing landscape has changed a lot over the past several years, and continues to do so as technologies and social networks evolve. For most businesses of all sizes, this

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What Are Your Pain Points?

“So, what would you say you do here?” Though this quote brings to mind a favorite scene (above) from the all-time classic comedy, Office Space, it also does a nice

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KE’s Core Values for 2017

To our clients, readers, and friends, happy 2017! We hope Q1 is off to a great start for you and your business. Here at KreativElement, we have many exciting things

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5 Hacks for Small Business Blogging

Today I want to talk about small business blogging. How do you do it? What’s the goal? As I see it, there are two main functions of blog writing for

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How to Write a Killer Headline

If your brand is active online today, blogging regularly should be near the top of your marketing to-do list. Regularly publishing content provides a regular stream of value to your audience

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How to Win in the Age of the Customer

Whether you read a lot of articles about marketing today or not, you’re probably aware of a general shift in the way companies talk to the public about their product

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