Why Not Having a Mobile-Friendly Website is Killing Your Business

Why Not Having a Mobile-Friendly Website is Killing Your Business

Let me guess, you’re reading this on your phone. Am I right? If I am, don’t feel singled out, you are not alone! In fact, last year marked the first time mobile usage surpassed desktop. And it’s only going to keep growing. With so many people browsing on mobile, not having a responsive site means you are losing business! And before you think, “I already have a website and I know for a fact you can access it through a phone,” having a website and having a responsive website are NOT the same thing. Does yours make the cut? If so, congratulations! You win the internet.


If your site isn’t responsive, let’s chat about why not having a website mobile-friendly is hurting your business.


First things first. What’s the difference between mobile-friendly and responsive?


Some websites are responsive, and some are just mobile-friendly. Responsive websites respond to a user — a way to tell if a site is responsive is to reduce the size of the browser on a desktop. As you squeeze the window, the design begins to shift to accommodate the screen size, optimizing the text, images, and spacing for the best user experience. Mobile-friendly means the design stays the same no matter what device you are on. It’s good for smaller, simple sites.


Your customers are on their phones.


You want to cater to your target market so it’s important to you that they have an all around good experience with you and your product or service. Having a mobile-friendly website is a great way to get them to like, and respect your business. Just how important is a mobile-friendly website to your customer? Let’s look at some statistics!

Today, more than 77% of Americans own a smartphone.

In 2016, 60% used a mobile device exclusively for purchasing decisions.

61% are unlikely to return to a mobile site if they’ve had trouble accessing it. And 40% visit the competitor’s site instead.

83% of surveyed mobile users rated a seamless experience across all their devices as very important.

83% of mobile users said a seamless experience across all devices is very important. Click To Tweet

87 hours per month is the average time an individual spends browsing the internet on their smartphone.

Your target market is using a mobile device more than a desktop, so it’s vital for your business that you make their experience as easy and positive as possible. Because…


It’s all about user experience.


It may seem simple. You want your customers — current and potential — to have a good experience any time they interact with your brand. If your website is confusing, slow, or old fashioned, the user may start to think less of you and might not want to give you the time of day. Speed, accuracy, and relevancy matter to your client. They don’t have time to fumble around a site. Non-mobile friendly websites can make for slower loading times, difficult to read the text, annoying scrolling, intrusive pop-ups, and difficult to navigate menus.

Speed, accuracy, and relevancy matter to your client. Click To Tweet




Google will <3  you.


Who doesn’t want to win Google’s love? A good way to do that is to make sure your site is responsive. In fact, they actually pretty much told you that you HAVE to have a mobile-friendly site. Basically, back in April of 2015, Google made its search mobile-optimized to give their users the best results — meaning, they rank responsive sites higher. On average, 83% of Google’s top results are for mobile friendly sites. If your site isn’t mobile-friendly, your target market might have a harder time finding you.

If your site isn’t mobile-friendly, your target market might have a harder time finding you. Click To Tweet




Okay, okay. You’re convinced! Now, what?


Now you get started on your mobile-friendly website! It’s important to consider that there are several crucial factors that go into making a website responsive AND user-friendly. You need to get rid of popups (Google is starting to dock points for all popups that appear on mobile), make sure the load time is fast, use only mobile-friendly third party plugins and apps, and also have an attractive overall design.


Another factor to consider is how widespread social media is — your customers are on it, and you want them interacting with you. You also want them to be clicking to your website. Well, you’re in luck! Responsive web design and social media are a match made in heaven! Having a large, engaged following usually begins with a beautiful, responsive site. And you can boost the synergy of the two with shareable online content that is easily “digestible” to mobile users.


With a responsive website, you’ll be able to appeal to more of your audience, encourage e-commerce, foster an active social media following, and boost your Google rankings. Sounds like a pretty sweet deal to us!

Don’t know where to start?

KreativElement can work with you to make your site responsive, attractive, and designed with user experience in mind. And there’s a bonus, we just rolled out our new lease to own program! This solves the problem of business owners who paid thousands for a new site, only to soon find it outdated. With lease to own, you pay a low monthly rate and own your website at the end of a two-year lease, with the option to easily upgrade to a brand new site. Contact us here or give us a call at (402) 557-5894.


Aren’t sure if yours is good for mobile? Try Google’s Mobile-Friendly test, it’s free and easy to use, you just put in the web address and voila!