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search engine optimization & marketing

KreativElement has been delivering positive results to our clients through Search Engine Optimization, paid-search, display, and video campaigns for over 7 years in Omaha.

We build or link your Google accounts and campaigns within our master account then provide you full administrative access, transparency, and control. However, you don’t need to lift a finger, our digital advertising specialists will fully maintain the account from top-to-bottom. We’re here to deliver the highest quality traffic to your site, and ensure you’re seeing a true return on your investment.

seo process

Website & SERP Audit

We start by doing a full review of your website structure, keyword rankings and competition. This is more than just a Google search. We use other industry leading SEO tools as well that provide data on your keyword ranking history, where your backlinks are coming from, competitors online presence, brand mentions and more.

Our team will then meet with you to hold a kick-off meeting to review the audit & get your feedback on our proposed strategies so we are all on the same page. 

On-page Optimization

Based on the audit, we’ll execute any necessary changes to your site which may include things like content edits, optimizing meta tags, structuring your sitemap, and making usability tweaks to the design so that Google can easily crawl your website and increase visibility on your most valuable content.

Link Building

We engage with people and other websites on your behalf to build a large portfolio of high quality and high volume external links pointing to your site and internal pages. 

We do this effectively by engaging influencers, publishing high-quality content, contributing to forums, groups, and other targeted communities, and reaching out to the press.

Measuring Results

After 1 quarter, we meet again to discuss what we’ve accomplished and provide you with in-depth reports. We’ll strategize with you and make a plan to keep your site on the first page of Google. 

It’s important to understand that Search Engine Optimization takes time to see results. It’s likely you won’t see a major increase in traffic or rankings within the first month. However, good things do come to those performing SEO regularly. Once you’ve built SEO momentum the value lasts a long time, unlike advertising that stops driving traffic as soon as you stop paying for ads.

sem process

Keyword & Competitor Audit

Prior to launching your search engine marketing or pay-per-click campaigns we’ll conduct an audit of your local & top competition. We’ll give you some insight into what keywords or methods your competition is using, and how your online presence compares.

In addition to competitive insights, we use industry-leading tools to discover more about your customers’ online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well and identify new opportunities. 

Campaign Set-Up

Once we know your goals and unique selling points we set-up your ad account based on product categories, geographic locations, and targeted keywords. We understand that users search for your products and services in many different ways, so we build you campaigns that fit your users’ habits and search trends. 

We’ll craft compelling search ads, and design high-quality video and display ads to peak user interests and drive action on your website, or influence consideration of your products.

Through audience targeting, we can deliver your brand message to the right consumer at the right time on sites that are relevant to your product, match your audiences interest, or by reminding them of products they viewed but didn’t purchase.   

Landing Pages

Optimizing landing pages is a key part of a successful SEM campaign, and is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use of every dollar we spend sending customers to them.

Campaign Management

Pay-per-click campaigns require time and frequent attention, something most business owners don’t have. Our PPC specialists will manage and optimize your campaigns daily, weekly, and monthly.  Management can include testing new ads, audiences, set up and tracking of conversions, data/trend analysis, and keyword research.

Measuring Results

We’ll meet with you quarterly to review key performance indicators, as well as provide a clear, easy to read report showing which campaigns, ads, and keywords are performing the best, how you’re faring against competitors, and what we are doing to deliver the most engagement.