When it comes to social media, we’ve heard it all! And some of those things floating around in the vast expanse of the interwebs are just plain false. That’s why we’re here to smash a few of those pesky fables that keep coming back. So sit back, relax, and…
Let’s get down to business to defeat some myths!
Myth #1: Social media can replace your website.
Many make the assumption that you can forgo a website since Facebook provides everything you need nowadays (services, contact info, company profile). While, yes, Facebook does do a lot of what a website does, you shouldn’t skip out on a website!
A website allows you to offer up all your content to your customers— way more than a social platform could. You can have FAQs, downloadable brochures, videos—the possibilities go on and on. And all your content is organized in a way that will help your audience find it easily and quickly. Plus, having a website gives you ultimate control of your branding, something that is limited to social platforms. And don’t forget, you’ll get better SEO rankings if you do have a website, which makes it easier to get found by potential customers.
Don’t just take our word for it, 84% of consumers believe that small businesses with websites are more credible than ones without an online presence.
Myth #2: You have to be on every social network.
It can be tempting to sign up for every new and exciting platform out there, but not every business needs to be on every social network. Often, being on every network can end up spreading yourself too thin.
But we get it, you want to keep up with the times and have a higher reach. Unless you have the manpower and budget to go with it, go where your audience is. Let’s take Snapchat, for example, it’s a super fun networking platform but 60% of its users are under 25, and 23% are still in high school (or younger). So it’s probably not going to be a good place to spend your time or money on if your market skews older. Focus your time and energy on where your market is and work on establishing a sound audience.
Myth #3: Social media is for increasing sales.
Katie said it best, “social media can be a wonderful tool to help drive sales, but it can be so much more than just a sales tool.” You can use it to strengthen customer loyalty, for customer service, to create brand awareness, and to gain customer insights. So don’t be discouraged if you create a Facebook business page and the calls don’t start flooding in. Many businesses get antsy when they spend so much time and effort and feel like they aren’t seeing a return. But they are missing out on what social media can do.
Myth #4: The one with the most followers wins.
More followers doesn’t mean you have more customers or even potential customers. You can have 100k people who follow you on Instagram but that doesn’t necessarily mean they are interested in your services, products, or even business.
While, yes, having followers is important (and nice!) it should not be your end game or how you measure your social media success. Instead, you should focus on engagement and being seen by the people who are interested in your service/product. You also need to consider your business — it will be a lot easier for a cupcake shop to get followers than a roofing company because everyone loves cupcakes and not everyone needs a new roof. Which is why you should never compare yourself to a different business!
Myth #5: Your customers don’t use social.
If you think your audience is too old for social, think again. According to a study by the Pew Research Center, 62% of online users aged 65+ are on Facebook and 76% of them log on at least once a day. So, your customers are there. Same goes for the younger audience — 25.2% of U.S. Instagram users are aged 25-34 years old. So, if you’re trying to target millennials, Instagram is the place you want to be.
Myth #6: A negative review is the end of the world.
Nobody’s perfect. And that goes for businesses as well! You can sell unicorns and someone is still not going to like you.
And yes, we don’t like not being liked. But your audience is smart enough to know that you can’t have 1,000 five-star reviews on your Facebook with zero one-star reviews. Plus, negative reviews give you an opportunity to make it right and show your audience how you handled a situation.
Read more about how you should handle the haters here.
Concerned your social media efforts are falling short? Contact the SoMe experts at Ke to take your social media to the next level!