Post-Purchase Evaluation: Step Five in Making a Purchase

Congratulations, you’ve made it to the final step of the purchase process! Whew, it has been quite the journey. Now, to continue on from the cliffhanger the last post ended

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Purchase Decision: Step Four in Making a Purchase

We finally made it to the actual purchase decision! If you’re just coming into this series, you’ve missed quite a bit. You may want to catch up on problem recognition,

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Evaluation of Alternatives: Step Three in Making a Purchase

The previous post in this series covered the information search portion of the consumer purchase decision. You have to know the facts before you can make a decision. That’s a

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Information Search: Step Two in Making a Purchase

Our last post in the consumer purchase decision series covered the first step, problem recognition. You have to know there’s a problem before you can do anything about it, right?

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First Step in Making a Purchase: Problem Recognition

You’ve bought things before, right? It’s a pretty safe assumption to make that if you’re able to find and read this post, you have purchased at least one item. Do

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