Purchase Decision: Step Four in Making a Purchase

We finally made it to the actual purchase decision! If you’re just coming into this series, you’ve missed quite a bit. You may want to catch up on problem recognition, the information search, and evaluation of alternatives. Or you could just read this post; we aren’t trying to tell you

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Evaluation of Alternatives: Step Three in Making a Purchase

The previous post in this series covered the information search portion of the consumer purchase decision. You have to know the facts before you can make a decision. That’s a given, right? If you missed that post, you can find it here. Now that you’ve collected all of the information

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