These days – every Joe Blow with an iPhone, a GoPro, or starter DSLR kit thinks they are the next Stanley Kubrick. Which is great to an extent, don’t get me wrong – working as a creative I wouldn’t want anyone to suppress their own creativity or passion.
But when you’ve been working in this industry as long as I have now – and granted I haven’t been in it long enough to be called an expert by any means but – you do notice things. I am a firm believer that you get what you pay for – in any industry – and if you are paying low dollar costs there’s a reason for that. Same with high dollar. The goods reflect the cost. That’s just how things work around here.
There are a lot of things that factor into making a good quality creative piece – especially a video piece. It’s not just the videographer and their eye, it’s the time spent capturing the content – different interview subjects to lend perspective, b-roll to reinforce points visually – the graphics, the music (which in itself costs way more than people expect), and the final run time of the piece that depends greatly on a strong editor. This coupled with the fact that you have to actually like and get along with the people doing your production is key to a successful shoot process and to yield the best and most comfortable final result. If you don’t enjoy being around the person interviewing you – that will show in your interview. All of these things combined create the perfect production recipe and it takes years and years of doing this to get that recipe down. The amateur videographer has a grasp on these concepts – but a grasp ultimately will leave the client hanging. Choosing to spend a little bit more on a production company with workers that have a proven track record and you enjoy being around versus going with Joe Blow who just bought a DSLR eight months ago likely will not yield the result you envisioned in your mind before even beginning production.
Wouldn’t you feel better knowing you spent a little more on your product because you loved the people you worked with and the end result was amazing versus getting way less than you imagined and end up spending more than you dreamed? We thought so.