The website is a business’ face to the world, and a key part of marketing. How it looks and performs will determine its positive or negative impact on your business. Avoid these common mistakes that many businesses make with their website!
No white space.
Space: the final frontier! White space keeps your website from becoming a chaotic mess. It improves legibility, draws attention to the part of the page that does have content, and gives your viewer room to breathe. You can also use white space to easily highlight your calls-to-action better. It gives your website a clean look, improving its professional look.
No consistent branding.
Using five different fonts and six colors is probably going to cause a headache in a viewer or five. Focus on having a max of three fonts (no more than one script font is preferable) and complementary color palette. (Check out Design Seeds for ideas.) Having a uniform design will make your site legible, professional, and pleasing to the eye.
No search function.
Users will leave your site if they don’t get what they expect. Giving your viewers the option to search for the information they need is beneficial for both you and them. It increases their satisfaction and your bounce rate (and possibly sales!). Offering a user-friendly site with simple navigation can make a world of difference.
Lots of ads.
It’s true – You do need calls-to-action on your website, just not twenty-four of them for online flower shops, dating sites, or discount Dior dresses. Ads are a source of clutter and annoyance for many websites. Keeping your site clear of clutter will enhance its overall professional look.
Using these tips, you can improve your website’s design to be more professional and appealing. If you’re not sure where or how to start, we can help you revamp your old website or create a new one. Contact KreativElement today for professional help with your website!