Creating a community of home cooks
Social Media Strategy for Cornhusker Kitchen’s Duck Fat Spray
About
Duck Fat Spray is an all-natural cooking spray invented by Omaha’s own Cornhusker Kitchen. It was the first sprayable duck fat cooking oil to hit the market worldwide in 2016. A year later, Duck Fat Spray enlisted us to help grow their social media presence. They signed up for social media services and video, and have grown to also use us for graphic design projects from sales presentations to national ads.
Duck Fat Spray has been a prime example of how a company’s social media presence can grow with consistency and the right strategy. When they came to us, their audience on social media was less than 500 people. In just two and a half years, we grew their audience on Facebook, X, and Instagram by over 5,500 people. We’ve also helped to create a community of outstanding home cooks on Instagram. By regularly sharing user-generated content and interacting with home cooks, we’ve created a community that not only loves the product but consistently helps to promote it to their followers.
In addition to being a fun account to have, we’re big fans of the product itself and are always happy when a case is delivered to the office.
