Blog
Unveiling Visual Harmony: Exploring the Principles of Design in Photography
Photography is not only about capturing beautiful images but also about creating visual compositions that engage and captivate the viewer. To achieve this, photographers can draw inspiration from the principles of design.
3 Hacks for Repurposing Your Blog Content
Repurposing your blog content across various digital platforms is an excellent strategy to increase your visibility, gain more followers, and enhance your credibility — providing you not only with a great way to save time but also an opportunity to reach a wider audience.
The Difference Between Content Quantity and Quality
When it comes to content creation, there is a lot of debate about the importance of quality versus quantity. Many people believe that more content is better, while others claim that the quality of your content is what really matters. In reality, it’s not one or the...
Streamline Your Content Creation Process With ChatGPT and SEO Techniques
For many, including myself, getting started on writing copy is a challenge. In high school and college, I would simply put words down as fast as possible so I could edit later. However, when you have several tasks to complete, trying to simply get words down on paper...
Ways to Humanize Your Brand on Social Media
In the new age of social media, we are seeing levels of human transparency that we have never been exposed to before. Now, in almost real-time you can see what your friends ate for breakfast, the presents they received for Christmas, or what kind of coffee they just...
2023 Marketing Outlook
As Ke enters its 11th year in the digital marketing space, it’s pretty crazy to think about how much the industry has evolved in that time. When you look at just Courtney and I, we account for over 25 years in the digital marketing industry. To say that we have seen a...
Copywriting: The Key to Connecting With Your Audience
Have you ever scrolled through social media and stumbled upon a post that was so relatable and found yourself sharing it to your story or giving it a like? Ever bought the “hottest” item after reading an article compiling the items you don’t want to miss out on or...
Let’s Talk Local
With many unforeseen worldly circumstances over the last three years, we have seen a tremendous shift in the desire and promotion of supporting local businesses. Without this movement, many mom-and-pop shops wouldn't have survived. Here at Ke, we support over 400...
Do You Know Your Audience?
Social media allows us to reach the public with ease and convenience. From informative posts to promotional offers to entertaining content, social media platforms allow businesses to keep their followers informed and engaged. However, no matter how great the content,...
Simple Ways to Get More Google Reviews
Did you realize that 88% of consumers trust internet reviews as much as personal recommendations? Improving your ratings increases the likelihood that a Google searcher will click on your firm's website after finding it. Google is the most popular search engine in the...
5 Ways to Improve Social Media Engagement
Do you ever post online and feel like you’re just sending content into the abyss? You’re not alone. According to a study by AOL and Nielsen, 27 million pieces of social media content are shared daily. So, in a world where social media users are constantly being...
How to Avoid Copyright Trouble
As a business owner, it's important to be aware of copyright law. This is especially true when it comes to using photos, fonts, and design in your marketing materials. If you're not careful, you could end up getting sued for violating someone's copyright. In this blog...
Photo & Video Terminology
Learn to speak the language of photo and video It doesn’t matter what business you’re in, there is one thing that every industry has in common: jargon. Acronyms, shorthand, and technical terms. Every industry has it, and no two are exactly the same. The jargon of an...
Easy Ways to Reduce Back & Neck Pain While Working from Home
Are you one of the lucky people who gets to work from home? Congratulations! But, before you get too excited, remember that working remotely can come with its own set of challenges. One of the most common problems people encounter is back and neck pain. Luckily,...
The Importance of Social Media Insights
So you’ve found your niche and started creating and posting content, but how do you know it’s working? It’s time to check your social media insights! We’ll be covering some of the basics and a breakdown of why social media insights are important. You don’t need any...
The Importance of Branding
Most of you reading this may own a business, but do you own a brand? Does the business you run have a visually appealing, consistent, recognizable, and clear brand? If not, keep reading. There are many reasons why branding is important and we want to touch on just a...
Why You Should Be The Face of Your Brand
As the face of your company, you instill trust in your customers, and provide them with insight into the personality of your operations. YOU Are the Essence of Your Brand, Your Voice is the Brand's Identity So many times we have clients who are hesitant to be in front...
2022 Marketing Trends to Watch For
Over the last few years, I have made predictions on what the trends for that year will look like in the digital marketing realm. This year, I am going to continue that tradition, however, I am also going to review how close I was for 2021. I said the following:...