Annual Digital Marketing Planning

by | Nov 1, 2023 | Social Media

Where on earth did 2023 go? In 2023, we’ve experienced some crazy things. Meta launched Threads, Twitter turned to X, Apple dropped a new iPhone (shocker!), and Taylor Swift started dating a football player. Although some are excited to see 2023 in their rearview, there is no doubt that we need to be prepared for 2024.

One valuable service we offer at Ke is our Annual Planning Sessions. As a business owner, you may have heard the phrase, “There is a time for working in the business and there is a time for working on the business”. We believe that Annual Planning is a necessary task when working on the business. As we head into 2024, the business landscape continues to evolve. It’s essential to stay ahead of the curve and adapt to the changes and opportunities that the new year will bring. Whether you’re a seasoned business owner or just starting out, annual planning is a crucial step in ensuring your business’s success. It’s not just about setting resolutions; it’s about creating a roadmap for the future.

We take a high-level and holistic approach going well beyond your digital marketing. In this 4-hour to day-long session, you can expect to go over the following: 

  1. Business Summary 
  2. SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
  3. Business Initiatives 
  4. Customer Analysis 
  5. Competitor Analysis 
  6. Market Strategy 
  7. Budget 
  8. Marketing Channels 

When you leave your Annual Planning Session with us, you’ll find that you have more information at your fingertips than you ever thought possible. While the world has seen the life-changing rollout of advanced AI like Chat GPT, our goal is to ensure you feel confident enough to execute a plan that is not solely AI-driven. We believe that the human touch and expertise are invaluable in shaping the future of your business. So, as we step into 2024, let’s not just anticipate change but embrace it and navigate it with a well-crafted plan for success.

If your business is ready to take that next step in building an annual plan, please reach out to us at

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