Search Engine Marketing (SEM)
drive traffic to your site
KreativElement has been delivering positive results to our clients through search engine optimization, paid search, display, and video campaigns since 2012.
We build or link your Google accounts and campaigns within our master account then provide you full administrative access, transparency, and control. However, you don’t need to lift a finger, our digital advertising specialists will fully maintain the account from top-to-bottom. We’re here to deliver the highest quality traffic to your site, and ensure you’re seeing a true return on your investment.
keyword & competitor audit
Prior to launching your search engine marketing or pay-per-click campaigns we’ll conduct an audit of your local & top competition. We’ll give you some insight into what keywords or methods your competition is using, and how your online presence compares.
In addition to competitive insights, we use industry-leading tools to discover more about your customers’ online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well and identify new opportunities.
Once we know your goals and unique selling points we set-up your ad account based on product categories, geographic locations, and targeted keywords. We understand that users search for your products and services in many different ways, so we build you campaigns that fit your users’ habits and search trends.
We’ll craft compelling search ads, and design high-quality video and display ads to peak user interests and drive action on your website, or influence consideration of your products.
Through audience targeting, we can deliver your brand message to the right consumer at the right time on sites that are relevant to your product or match your audience’s interests, or by reminding them of products they viewed but didn’t purchase.
Optimizing landing pages is a key part of a successful SEM campaign, and is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use of every dollar we spend sending customers to them.
Pay-per-click campaigns require time and frequent attention, something most business owners don’t have. Our PPC specialists will manage and optimize your campaigns daily, weekly, and monthly. Management can include testing new ads and audiences, set up and tracking of conversions, data/trend analysis, and keyword research
We’ll meet with you quarterly to review key performance indicators, as well as provide a clear, easy to read report showing which campaigns, ads, and keywords are performing the best, how you’re faring against competitors, and what we are doing to deliver the most engagement.