Social Media Marketing
engage your audience
You need a social media strategy – don’t let anyone tell you any different. And we’re not talking about posting a cute cat video once a week on Facebook with the hope that your audience thinks you’re as adorable as said cat. You need to figure out where your target audience (you do know who that is, right?) is hanging out on the internet – is it Twitter, Facebook, Pinterest, Instagram, or some other online nook you’re not yet aware of?
We also need to make sure your brand message is one that will resonate with your target market on social media. What information are they looking for? What problem can you solve for them? And where do they want to find the solution? The real goal is to get consistent traffic headed to your site or other CTA so we want to make certain that we’re catching your target at a time when they’re likely to engage and make it easy for them to do so, wherever they are.
4 pillars of social media success
engagement
– On a daily basis we check all social outlets for audience interactions such as comments, shares, reviews, and more.
– We respond to audience members in a timely, professional manner.
– We invite potential audience members to like the page.
– Private messages are also followed up on.
content creation
– We complete a Content Strategy Guide (CSG) with the client that enables us to have a true understanding of their company culture, business objectives, and audience.
– On a weekly basis we refer to the CSG to craft customized, branded content.
– Each week the client receives a document with all of the content for the following week for the editing and approval process.
– Next, we schedule the content to distribute across the client’s social media outlets at the optimal times for maximum exposure.
growth
– On a weekly basis we deploy organic growth hacks to seek out potential audience members and get them involved in the client’s community.
– We also strategically use the client’s ad budget to increase their audience with paid ad campaigns.
paid ads
– Your account manager will create, manage, and report on your social media ads.
– We manage ads across various platforms to effectively utilize a set monthly budget.
our process
Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand even if you’re in the B2B market because believe it or not, they’re people too.
A member of the KreativElement social media team will essentially be your outsourced social media marketing manager. Your social media manager will work with you to create a quarterly content strategy guide. This guide will define your objectives, audience, and social media goals. You will meet with your social media manager quarterly to update your strategy guide to track and report on goals and keep the most up to date tools, information, and industry specific content at work in your strategy. Each week, your social media manager will refer to the content strategy guide to curate content for each of your social media outlets and their specific audiences. You will receive this content weekly for approval or feedback. Once approved, the content is scheduled. Your social media manager will also manage your ad budget through boosted posts and/or ads on the specified outlets.
During each week, growth and engagement are also managed. This means your social media manager will monitor how your audience is engaging with you via your social media outlets. They will also like, follow, and engage with potential customers and clients to expand your social reach.
articles & resources
5 Marketing Trends for 2021
KreativElement has been around for over eight years. After celebrating that milestone during COVID-19, it seems like we just floated by it. In some ways, eight years feels like an incredibly long time. But, when put in perspective, we’re still two years younger than...
Do People Need to Know About Your Camera Gear?
We Love Camera Gizmos But... The Ke video team gets asked quite a bit about their camera gear, especially the gimbal stabilizer. It’s always fun and exciting to talk about, however, it has the ability to distract from the video and it doesn't really help the filming...
The Hype Behind Instagram Carousels
How many times have you swiped left on Instagram? Probably way too many to count. You could be swiping left on your favorite brand's new product launch or perhaps to read your daily news. Or maybe it’s to watch your favorite quick video series. Whatever the case may...
Using Animation to Supplement Video Content
So you have a video idea, but you’re struggling to work around new health guidelines to assemble the pieces into a video that you can share on your social media channels? 2020 has provided many challenges for video creators, but the need for content has only...
Why It’s a Smart Business Move to Hire KreativElement
Hire your marketing team. Set them up for success. Pay them. Manage them. Repeat. Does this sound like money and time being spent in the wrong places? Do you want to focus on growing clients instead of staff? Need to cut costs and keep your brand image strong as ever?...
How to Create a Site Structure that Boosts SEO
Most people think of “website structure” as the aesthetic layout of content on a webpage, but the phrase actually refers to how the pages on your website relate to one another. Every website has its own structure, and each structure is unique to the purpose of the...
IGTV: What’s the big deal?
IGTV is Instagram’s long-form video option. The social app boasts over a billion global community users and aims to disrupt conventional TV. According to the Cisco Visual Networking Index, mobile video will account for 78% of total mobile data traffic in 2021....
How Your Omaha Business Can Thrive Through the COVID-19 Pandemic by Optimizing Your Online Presence
Taking control of your online presence is essential during the COVID-19 pandemic. Consumers are gathering more information online than ever before. They need timely, accurate information and communication. Read on for some high-level action items and join us in...
Social Media Marketing Terms: Defined
You finally decided to take the plunge into social media marketing. You set up a few social media accounts for your business and began surfing the web for what to do next. But all of the articles you find have foreign terms and phrases that you just don’t understand....
A Conversation with Social Media Manager Maura Hanzek
Why is a social media manager important and what do they do? In this video, I sat down with Ke social media manager, Maura Hanzek. We discussed why social media is important for small businesses and some key factors needed to take over a company’s social media...