Social Media Marketing
engage your audience
You need a social media strategy – don’t let anyone tell you any different. And we’re not talking about posting a cute cat video once a week on Facebook with the hope that your audience thinks you’re as adorable as said cat. You need to figure out where your target audience (you do know who that is, right?) is hanging out on the internet – is it Twitter, Facebook, Pinterest, Instagram, or some other online nook you’re not yet aware of?
We also need to make sure your brand message is one that will resonate with your target market on social media. What information are they looking for? What problem can you solve for them? And where do they want to find the solution? The real goal is to get consistent traffic headed to your site or other CTA so we want to make certain that we’re catching your target at a time when they’re likely to engage and make it easy for them to do so, wherever they are.
engagement
– On a daily basis we check all social outlets for audience interactions such as comments, shares, reviews, and more.
– We respond to audience members in a timely, professional manner.
– We invite potential audience members to like the page.
– Private messages are also followed up on.
content creation
– We complete a Content Strategy Guide (CSG) with the client that enables us to have a true understanding of their company culture, business objectives, and audience.
– On a weekly basis we refer to the CSG to craft customized, branded content.
– Each week the client receives a document with all of the content for the following week for the editing and approval process.
– Next, we schedule the content to distribute across all your social media outlets at the optimal times for maximum exposure.
growth
– On a weekly basis we deploy organic growth hacks to seek out potential audience members and get them involved in the client’s community.
– We also strategically use the client’s ad budget to increase their audience with paid ad campaigns.
paid ads
– Your account manager will create, manage, and report on your social media ads.
– We manage ads across various platforms to effectively utilize a set monthly budget.
our process
Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand even if you’re in the B2B market because believe it or not, they’re people too.
A member of the KreativElement social media team will essentially be your outsourced social media marketing manager. Your social media manager will work with you to create a quarterly content strategy guide. This guide will define your objectives, audience, and social media goals. You will meet with your social media manager quarterly to update your strategy guide to track and report on goals and keep the most up to date tools, information, and industry specific content at work in your strategy. Each week, your social media manager will refer to the content strategy guide to curate content for each of your social media outlets and their specific audiences. You will receive this content weekly for approval or feedback. Once approved, the content is scheduled. Your social media manager will also manage your ad budget through boosted posts and/or ads on the specified outlets.
During each week, growth and engagement are also managed. This means your social media manager will monitor how your audience is engaging with you via your social media outlets. They will also like, follow, and engage with potential customers and clients to expand your social reach.
articles & resources
Drone Footage is Marketing Magic
Why do people love seeing drone footage so much? It’s dope, that’s why. In all seriousness, drone footage performs incredibly well in digital marketing for a few reasons and we’d like to dive into them here. The best drone footage captures the essence of your product...
The Rundown on Guest Posting
As a small business owner, you may have gotten emails regarding guest posting to boost your SEO. These emails are from someone offering to write blogs and other posts for your website in exchange for them to add a link to your website. It’s the typical, “I scratch...
What Social Media Outlets Should My Business Be On?
Are you a brand new business owner looking to kick start your online presence? Maybe you’ve owned a business for a while now but are just coming around to the idea of social media. Either way, when you’re just starting out, it can be challenging to know which...
5 Design Tips for Non-Designers
Sitting down to design something—a social media graphic, email, poster—can seem overwhelming if you don’t have design experience. While there is a world of knowledge when it comes to design, it doesn’t need to be hard. We have some simple tips that even non-designers...
Avoid These 4 Social Media Mistakes
Social media is arguably one of the best tools to grow your following, extend your influence, and raise your profits. To optimize this resource, you’ll have to post consistently, learn the algorithm, and continue to engage for the best results! While social media...
The Four Pillars of Social Media Success (and Why They Matter!)
Your relationship with social media can feel love/hate sometimes. On the one hand, it can do wonders for broadening your reach and expanding your audience, but on the other hand, it requires a lot of tender loving care (a.k.a. strategy and planning) in order to see...
4 Social Media Red Flags Potential Customers Notice
Here at Ke, we love social media. We think it’s a great way to help supplement your overall marketing strategy and it costs next to nothing to start a social media account or two for your business. That being said, we’ve been in the biz long enough to know that just...
Proud Best of B2B 2021 Winner
We’re proud to announce that we’ve been named a Best of B2B 2021 winner for best Social Media Consultant in the Omaha metro. Every year, Omaha Magazine “showcases the best companies for business owners to work with, as chosen by the business community.” While we love...
4 Ways Email Marketing Can Help Small Businesses
If you are a small business owner, you likely wear many hats, including marketing. With all of the various types of digital marketing available, it can be challenging to determine where to invest your marketing dollars. Display ads, search engine marketing, social...
Tools the Ke Social Team Uses to Manage Your Social Media
I’ve been at the helm of the social media team for over six years now and we’ve got our tools and processes down pat. I can’t tell you the number of systems and management programs we’ve demoed, trialed, tried, and dumped. As a small business that serves other small...