Social Media Marketing
engage your audience
You need a social media strategy – don’t let anyone tell you any different. And we’re not talking about posting a cute cat video once a week on Facebook with the hope that your audience thinks you’re as adorable as said cat. You need to figure out where your target audience (you do know who that is, right?) is hanging out on the internet – is it Twitter, Facebook, Pinterest, Instagram, or some other online nook you’re not yet aware of?
We also need to make sure your brand message is one that will resonate with your target market on social media. What information are they looking for? What problem can you solve for them? And where do they want to find the solution? The real goal is to get consistent traffic headed to your site or other CTA so we want to make certain that we’re catching your target at a time when they’re likely to engage and make it easy for them to do so, wherever they are.
4 pillars of social media success
– On a daily basis we check all social outlets for audience interactions such as comments, shares, reviews, and more.
– We respond to audience members in a timely, professional manner.
– We invite potential audience members to like the page.
– Private messages are also followed up on.
– We complete a Content Strategy Guide (CSG) with the client that enables us to have a true understanding of their company culture, business objectives, and audience.
– On a weekly basis we refer to the CSG to craft customized, branded content.
– Each week the client receives a document with all of the content for the following week for the editing and approval process.
– Next, we schedule the content to distribute across the client’s social media outlets at the optimal times for maximum exposure.
– On a weekly basis we deploy organic growth hacks to seek out potential audience members and get them involved in the client’s community.
– We also strategically use the client’s ad budget to increase their audience with paid ad campaigns.
– Your account manager will create, manage, and report on your social media ads.
– We manage ads across various platforms to effectively utilize a set monthly budget.
Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand even if you’re in the B2B market because believe it or not, they’re people too.
A member of the KreativElement social media team will essentially be your outsourced social media marketing manager. Your social media manager will work with you to create a quarterly content strategy guide. This guide will define your objectives, audience, and social media goals. You will meet with your social media manager quarterly to update your strategy guide to track and report on goals and keep the most up to date tools, information, and industry specific content at work in your strategy. Each week, your social media manager will refer to the content strategy guide to curate content for each of your social media outlets and their specific audiences. You will receive this content weekly for approval or feedback. Once approved, the content is scheduled. Your social media manager will also manage your ad budget through boosted posts and/or ads on the specified outlets.
During each week, growth and engagement are also managed. This means your social media manager will monitor how your audience is engaging with you via your social media outlets. They will also like, follow, and engage with potential customers and clients to expand your social reach.
articles & resources
Here at Ke, we love social media. We think it’s a great way to help supplement your overall marketing strategy and it costs next to nothing to start a social media account or two for your business. That being said, we’ve been in the biz long enough to know that just...
We’re proud to announce that we’ve been named a Best of B2B 2021 winner for best Social Media Consultant in the Omaha metro. Every year, Omaha Magazine “showcases the best companies for business owners to work with, as chosen by the business community.” While we love...
If you are a small business owner, you likely wear many hats, including marketing. With all of the various types of digital marketing available, it can be challenging to determine where to invest your marketing dollars. Display ads, search engine marketing, social...
I’ve been at the helm of the social media team for over six years now and we’ve got our tools and processes down pat. I can’t tell you the number of systems and management programs we’ve demoed, trialed, tried, and dumped. As a small business that serves other small...
KreativElement has been around for over eight years. After celebrating that milestone during COVID-19, it seems like we just floated by it. In some ways, eight years feels like an incredibly long time. But, when put in perspective, we’re still two years younger than...
We Love Camera Gizmos But... The Ke video team gets asked quite a bit about their camera gear, especially the gimbal stabilizer. It’s always fun and exciting to talk about, however, it has the ability to distract from the video and it doesn't really help the filming...
How many times have you swiped left on Instagram? Probably way too many to count. You could be swiping left on your favorite brand's new product launch or perhaps to read your daily news. Or maybe it’s to watch your favorite quick video series. Whatever the case may...
So you have a video idea, but you’re struggling to work around new health guidelines to assemble the pieces into a video that you can share on your social media channels? 2020 has provided many challenges for video creators, but the need for content has only...
Hire your marketing team. Set them up for success. Pay them. Manage them. Repeat. Does this sound like money and time being spent in the wrong places? Do you want to focus on growing clients instead of staff? Need to cut costs and keep your brand image strong as ever?...
Most people think of “website structure” as the aesthetic layout of content on a webpage, but the phrase actually refers to how the pages on your website relate to one another. Every website has its own structure, and each structure is unique to the purpose of the...