Giving Day Marketing Strategy

Omaha Gives is coming up soon (May 22!), so we think it’s about time we talked about your giving day marketing strategy. Giving days are a wonderful way for non-profit organizations to connect with the community. However, to maximize the benefits, you need to have a giving day marketing strategy

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Create Content That People Will Actually Read

As Bill Gates said, content is king. But how many times have you scrolled past a Facebook post or website page because it was confusing and hard to read? Your content marketing should be informative, clear, and concise. And even if your business is on the smaller or informal side,

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3 Ways To WOW Your Audience on Instagram

Instagram has become such a huge proponent in brand growth and visibility. In a pool of fish how do you become less, fishy? We have three ways your content will outshine the competitors. Cinemagraphs Psychologically we as humans are drawn to motion/movement. What better way to attract your audience than

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Grammar Mistakes That Can Undermine Your Marketing

Nothing can undermine customers’ and clients’ trust in your company and brand quite like marketing grammar mistakes. Why tarnish your good name with poor comma choices or passive voice? It’s not just grammar nerds that notice mistakes. Anyone can trip up on poorly-written sentences and clunky grammar. Below we will

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What Are Your Pain Points?

“So, what would you say you do here?” Though this quote brings to mind a favorite scene (above) from the all-time classic comedy, Office Space, it also does a nice job of introducing today’s blog topic. The question I want to discuss for prospective clients and even fellow or future marketers

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5 Hacks for Small Business Blogging

Today I want to talk about small business blogging. How do you do it? What’s the goal? As I see it, there are two main functions of blog writing for business: one, to define your brand’s values, to tell your story. And two, to build up your fortress of online

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6 Stats That Will Make You Want to Get Visual, Visual

Visual aids help us learn, retain information and grab our attention. Do you want to educate your audience about your products and services? Would you like them to retain that information and act on it? Then you need to start investing in visual content as a solid part of your

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How to Write a Killer Headline

If your brand is active online today, blogging regularly should be near the top of your marketing to-do list. Regularly publishing content provides a regular stream of value to your audience and makes you increasingly visible to the SEO gods. But even if you’ve written a brilliant post, it won’t reach

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