Giving Day Marketing Strategy

Omaha Gives is coming up soon (May 22!), so we think it’s about time we talked about your giving day marketing strategy. Giving days are a wonderful way for non-profit

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Create Content That People Will Actually Read

As Bill Gates said, content is king. But how many times have you scrolled past a Facebook post or website page because it was confusing and hard to read? Your

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3 Ways To WOW Your Audience on Instagram

Instagram has become such a huge proponent in brand growth and visibility. In a pool of fish how do you become less, fishy? We have three ways your content will

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Grammar Mistakes That Can Undermine Your Marketing

Nothing can undermine customers’ and clients’ trust in your company and brand quite like marketing grammar mistakes. Why tarnish your good name with poor comma choices or passive voice? It’s

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What Are Your Pain Points?

“So, what would you say you do here?” Though this quote brings to mind a favorite scene (above) from the all-time classic comedy, Office Space, it also does a nice

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5 Hacks for Small Business Blogging

Today I want to talk about small business blogging. How do you do it? What’s the goal? As I see it, there are two main functions of blog writing for

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6 Stats That Will Make You Want to Get Visual, Visual

Visual aids help us learn, retain information and grab our attention. Do you want to educate your audience about your products and services? Would you like them to retain that

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How to Write a Killer Headline

If your brand is active online today, blogging regularly should be near the top of your marketing to-do list. Regularly publishing content provides a regular stream of value to your audience

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How Blogging Helps Your SEO Rankings

Here at KE we like to talk about the human side of blogging. It’s really important to us and our mission of communicating your brand’s identity and adding value to

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Marketing via Storytelling: How and Why We Do It

As a small digital marketing company, it is our goal to accurately and compellingly tell our clients’ stories. But what exactly does that mean? For Boomers and Gen X’ers who

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