How the Huskers Use Social Media to Win the Recruiting Game

In Nebraska, there’s nothing bigger than Husker football. On game days, Lincoln’s Memorial Stadium becomes the third largest “city” in the state and grocery stores from Omaha to North Platte are so empty it might as well be the middle of the night. The history of the Huskers brand (and

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Where Have All the Instagram Likes Gone?

Do you find tracking and comparing your Instagram likes stressful? Yeah, neither do we. Likes are one of our favorite metrics of audience engagement. However, the powers that be of Instagram say: “The idea is to try to depressurize Instagram, make it less of a competition, and give people more

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3 Ways To Leverage Facebook For Small Business Saturday

Small Business Saturday is right around the corner! It’s the biggest day of the year for a lot of local store owners which is why you need to begin preparing now. Keep reading for 3 simple ways you can leverage your Facebook page to promote any sales you may be

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Reputation Management Because… People Can Be So Mean!

People can be so mean on social media. Don’t believe us? See for yourself!   Your online reputation can be your strongest asset, and it can be your biggest liability. With the rise of social media and review sites like Yelp or Angie’s List, comes yet another responsibility for business

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Small Business Social Media Marketing 101

We get it; your business is your baby. You want it to grow and be successful, but like a lot of parents, you’re not exactly sure which strategy will get you there. In theory, small business social media marketing is simple, right? Even your grandma is using Facebook. However, the

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Google + vs Google My Business

What’s the difference between my business’ Google+ page and its Google My Business Page? Which one should I keep updated? Which one should I post updates to?  We get these questions a lot, because although we love us some Google, they didn’t do a great job at rolling out these important social media tools to businesses that can

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8 Insanely Simple Things You Can Start Doing Today to Increase Business

If you’re reading this, you’re a business owner, and if you’re a business owner, you probably feel like you’re too busy to even be reading this. You’re not! It’s a 5-minute read with a bunch of simple and effective tasks that anyone can get started on to take your digital

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What You Should Know About Facebook Page Changes

It’s safe to say that Facebook is in crisis. It remains to be seen however, whether they are working through a crisis of identity or a run-of-the-mill PR crisis. Whatever the root cause, there are serious changes coming out of Facebook’s Menlo Park HQ, and they are poised to have

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