When you think of a company’s brand, what comes to mind first? For many, it’s the logo. While logos are an essential piece of the puzzle, they’re...
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The Importance of a Multi-Platform Strategy: Lessons from TikTok’s Temporary Ban
In today’s fast-paced digital world, it’s easy to lean heavily on the platforms that deliver the best results for your business – but putting all your eggs in one basket is risky. The recent temporary TikTok ban was a wake-up call, showing just how fragile a single-platform strategy can be.
Your Business is Worth Marketing
As we step into 2025, there’s no better time for business owners like you to take a step back, reflect on your accomplishments, and set bold goals...
Why It’s Essential to Have a Strategy-Driven Marketing Plan (Instead of Just Posting to Post)
In today’s fast-paced digital landscape, it’s easy to fall into the trap of simply pushing out content without a clear direction just to maintain an...
The Power of Short-Form Video Content
In the ever-evolving landscape of digital marketing, one trend has stood out for its unparalleled ability to engage and captivate audiences:...
Canva Tips for Supercharged Marketing Creativity
In the dynamic world of digital marketing, visuals reign supreme. From eye-catching social media posts to captivating email newsletters, the demand...
Annual Digital Marketing Planning
Where on earth did 2023 go? In 2023, we’ve experienced some crazy things. Meta launched Threads, X turned to X, Apple dropped a new iPhone...
5 Ways to Spark Connection With an Online Audience
Although it can be challenging to connect with an audience when not face to face, the power of social media to bridge gaps and foster meaningful...
The Influence of Live Streaming
In this age of digital connectivity, live streaming video has emerged as a transformative force, revolutionizing the way we consume and interact...
7 of the Most Common Social Media FAQs- Answered
We all know that social media is a game-changer for businesses, but sometimes even the bigwigs need a little help understanding the nitty-gritty of...
Ways to Humanize Your Brand on Social Media
In the new age of social media, we are seeing levels of human transparency that we have never been exposed to before. Now, in almost real-time you...
Do You Know Your Audience?
Social media allows us to reach the public with ease and convenience. From informative posts to promotional offers to entertaining content, social...
Simple Ways to Get More Google Reviews
Did you realize that 88% of consumers trust internet reviews as much as personal recommendations? Improving your ratings increases the likelihood...
5 Ways to Improve Social Media Engagement
Do you ever post online and feel like you’re just sending content into the abyss? You’re not alone. According to a study by AOL and Nielsen, 27...
How to Avoid Copyright Trouble
As a business owner, it's important to be aware of copyright law. This is especially true when it comes to using photos, fonts, and design in your...
The Importance of Social Media Insights
So you’ve found your niche and started creating and posting content, but how do you know it’s working? It’s time to check your social media...
The Importance of Branding
Most of you reading this may own a business, but do you own a brand? Does the business you run have a visually appealing, consistent, recognizable,...
Why You Should Be The Face of Your Brand
As the face of your company, you instill trust in your customers, and provide them with insight into the personality of your operations. YOU Are the...