IGTV is Instagram’s long-form video option. The social app boasts over a billion global community users and aims to disrupt conventional TV. ...
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Social Media Marketing Terms: Defined
You finally decided to take the plunge into social media marketing. You set up a few social media accounts for your business and began surfing the...
A Conversation with Social Media Manager Maura Hanzek
Why is a social media manager important and what do they do? In this video, I sat down with Ke social media manager, Maura Hanzek. We discussed why...
The Top 5 Social Media Trends for Small Businesses
Are you maximizing your social media strategy? Do you have a plan or even an idea of how to stay relevant? Consumer behaviors are constantly...
Email Marketing and Social Media: Do They Integrate?
To achieve long-term growth, businesses need to find the best marketing strategies to help them promote their products, increase their brand awareness and boost their customer retention.
Implementing email marketing, in this case, is one of the most cost-effective strategies that help you deliver amazing content to your subscribers and keep them engaged.
How the Huskers Use Social Media to Win the Recruiting Game
In Nebraska, there’s nothing bigger than Husker football. On game days, Lincoln’s Memorial Stadium becomes the third largest “city” in the state and...
Where Have All the Instagram Likes Gone?
Do you find tracking and comparing your Instagram likes stressful? Yeah, neither do we. Likes are one of our favorite metrics of audience...
Using Instagram and Facebook Stories to Maximize User Engagement
When it comes to creating content for social media channels, developing an overarching strategy is the best place to begin. Once you’ve researched...
3 Ways To Leverage Facebook For Small Business Saturday
Small Business Saturday is right around the corner! It’s the biggest day of the year for a lot of local store owners which is why you need to begin...
Reputation Management Because… People Can Be So Mean!
People can be so mean on social media. Don't believe us? See for yourself! Your online reputation can be your strongest asset, and it...
Small Business Social Media Marketing 101
We get it; your business is your baby. You want it to grow and be successful, but like a lot of parents, you’re not exactly sure which strategy will...
8 Insanely Simple Things You Can Start Doing Today to Increase Business
If you’re reading this, you’re a business owner, and if you’re a business owner, you probably feel like you’re too busy to even be reading this....
What You Should Know About Facebook Page Changes
It’s safe to say that Facebook is in crisis. It remains to be seen however, whether they are working through a crisis of identity or a...
Putting the Pieces Together: Digital Marketing in 2018
For many small and medium-sized businesses, digital marketing can feel like a puzzle. And in many ways, it is similar. Though you’ll often hear...