We use stories to make your business come alive. We transform your product or service from a one-dimensional commodity in the mind of your target audience into a three-dimensional solution that they can connect with, that they can imagine using in their own lives, that they can imagine not being able to live without. Video done right can make your business or organization unforgettable. We do video right by understanding your organization, your goals and your target audience. Then we decide the best kind of storytelling that will resonate with that audience. It could be documentary-style, humorous, or emotional. It may star you, actors, your customers or a spokesperson. It’s all about finding the right way in so you get the most out of your investment.
There are a lot of pieces involved in developing a compelling video but at KreativElement our extensive experience has taught us how to be a lean, mean, production machine, depending on your budget and expectations.
Laying the right groundwork is essential to developing a great video. Pre-production is where we figure out the best game plan for your business. We decide on the video concept, the look/feel and style, we write the script, cast if applicable, decide on location and set, and lock down all the other details involved with how the actual video is going to look, sound, and perform. Sometimes this includes story-boarding the process for a more visual guide.
We’re rolling! Now that we have the road map developed in the pre-production stage, it’s time to put it all together in front of the cameras. This is where our professional crew, do what they do best – film a great video.
If production is putting all the ingredients together to bake the cake from the recipe developed in pre-production, then post-production is putting the icing on that cake and making it look irresistibly delicious. Our post-production kicks in to shape your story, handle color-correction, record any voice overs, clean up the audio, add music, create graphics and in general make sure your video looks exactly like we planned in pre-production. It’s at this stage that you’ll see the first cut.
Once you’ve seen the first cut, you’ll have a chance to share your thoughts with us. There are two rounds of revisions allowed at this stage, within reasonable expectations and within the scope of the original video concept.
With the final cut complete and your approval signed-off, we create high quality files of your video that can be used for a variety of formats, be it for the web, social media or anything else decided on.