it’s more than just words…
Every place you can add copy is an opportunity. As with any opportunity, you have the chance to seize it, or blow it. The copy in your Google listing that persuades a visitor to click, the site copy with calls to action that actually convert, each Tweet that makes someone smile or stop and think -they’re all opportunities to share your brand, create raving fans, or even land a new customer or client.
Adding a blog to your digital marketing strategy should fulfill two main objectives. Firstly, you’re establishing yourself and your organization as thought leaders and subject matter experts. As such, your writing should be accurate, well-researched, and thoughtful. Secondly, you should be putting those words to work in your SEO strategy. With expert copywriters and skilled SEO specialists, your blog can establish your credibility, while moving your listing up in Google rankings.
Newsletters are one of the most direct mediums in your marketing strategy because you are able to communicate directly with people interested in your product or service. With such a great sales opportunity comes an equally great responsibility to provide well-written content that your subscribers are interested in. The experts at Ke can provide content tailored to both your subscribers’ positions in the sales funnel and the products or services they are interested in.
While a well designed website is an integral part of any digital marketing strategy, we think the website copy is equally as important. Your website is how potential clients or customers get to know your business. As such, your website copy needs to be compelling, educational, and organized in an easy-to-read format. However, most importantly, it needs to show potential clients or customers what makes your business different from your competitors.
The media and consumers view press releases as trusted sources of information, yet they still expect a story focused on their interests or work. Engaging, finely crafted press releases should be a staple of your online marketing. Press releases written by Ke’s skilled copywriters can improve your brand image, build interest in new products or services, expand public knowledge, and drive traffic to your website or social media pages.
Your blog, newsletter and website copy help your customers get to know your business and products. Sales copy plays a powerful role by convincing and reassuring doubters that now is the right time to buy. Sales copy is more than a few overused power words. It overcomes objections one by one and fascinates your audience with stories, making them feel something remarkable about the problems your product solves.