6 Solid Tips to Thoughtfully Incorporate AI into Your Content Strategy

by | Dec 13, 2023 | Marketing

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Artificial intelligence has come in like a wrecking ball and changed the game for almost every industry, including content creation and marketing. Incorporating AI into your content strategy can enhance efficiency, improve engagement, and drive better results. However, it’s crucial to approach AI implementation thoughtfully to ensure that it aligns with your brand’s values, goals, and voice. It’s vital to strike a seamless integration of AI into your content strategy, maximizing its benefits while maintaining a human touch. Oh yeah, and to not let AI make you look a fool, ‘cause that can happen.

Turbocharge Your Research

AI is a game-changer when it comes to analyzing massive amounts of data in seconds. Say goodbye to endless hours of research and hello to lightning-fast content ideas, data analysis, and content outlines.

That being said, beware of inaccurate or out-of-date information. AI does not do all the research for you. You still HAVE to fact-check. You would be surprised the complete bollix it can churn out. 

Speed Up Your Writing

Need to crank out content at warp speed? AI tools are here to save the day, taking your writing to warp speed. That’s right, they can generate entire pieces of content or individual paragraphs while you take a single sip of that cold brew. But please remember, fast does not equate to good or accurate. You still need to edit, and research, and it’s always best to have a second set of eyes on anything that leaves your desk.

Elevate Your Content Quality

AI isn’t just about speeding things up; it’s also about improving the nitty-gritty details. These magical tools enhance your content structure, grammar, readability, tone of voice, and even SEO. 

But again, AI is far from flawless. We recommend using a backup tool for your grammar and spelling at all times called Grammarly. It’s free and it has saved many a Ke employee’s behind more than a few times. We all make mistakes. 

Dominate Keyword Optimization (SEO)

It’s not only a genius at content creation, but it’s also a wizard when it comes to keyword optimization. Let artificial intelligence assist you with content audits and keyword research.

While AI can help with your SEO strategy, it shouldn’t be your SEO strategy. An actual SEO expert should build the framework and maintain your SEO strategy. That is not a job for AI alone. 

If you need help in this area (getting your website higher up on search results), let’s connect.

Embrace the Human Touch

While AI is incredible, it’s important to remember that it’s not a substitute for original thought and research. Blend AI-generated content with your unique insights and creativity to create content that stands out.

Engage in Conversations with AI

Think of AI as your creative partner, not just a tool. Engage in a dialogue, ask follow-up questions, provide context, and watch the magic unfold. The more you collaborate with AI, the better it gets at understanding your needs. Here’s a good article on better AI prompts.

With these 6 solid tips, you’re ready to harness the power of AI and take your SEO and content strategy to new heights. Remember, AI is a tool meant to enhance your creativity, not replace it.

If creating content isn’t your bag, we get it. That’s why we have a content department! You’re good at what you do, and we’re good at what we do. There’s no reason you should take on every aspect of your business, especially marketing. If you’d like to talk about improving your content strategy, we’d love to schedule a call or a face-to-face — that’s right, we still do those! Talk soon.

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