Building trust and visibility for senior care services

Building Legato Living’s Digital Presence for Senior Care

Situation

Legato Living, a senior living franchise with locations in Omaha, NE, and nationwide, needed to build a strong and consistent digital presence to attract families and individuals seeking high-quality senior care options. With a diverse audience spanning multiple regions, they faced the challenge of communicating their compassionate, community-focused approach in a way that resonated across different markets. They partnered with us to create a cohesive brand experience that would elevate their visibility and reinforce their reputation for exceptional senior care.

Caregiver assisting elderly man with walker in welcoming senior living environment, showcasing Legato Living's compassionate approach to senior care.
Group of people celebrating a ribbon-cutting ceremony for Legato Living, showcasing a welcoming atmosphere and community engagement in senior care services.
Two senior women in blue attire enjoying coffee on a porch, embodying Legato Living's community-focused atmosphere and senior care services.
Two elderly men seated at a round table in a warm, inviting living room, engaging in conversation, surrounded by comfortable seating and natural light from large windows, reflecting Legato Living's community-focused senior care environment.
Modern dining area with a wooden table and black chairs, adjacent to a stylish kitchen featuring light wood cabinetry, stainless steel appliances, and a cozy living space with a large TV, reflecting Legato Living's welcoming atmosphere for senior care.
Caregiver styling hair of senior woman in welcoming senior living environment with plants and framed photos.

Approach

We developed a comprehensive strategy for Legato Living that included graphic design, videography, photography, social media management, web hosting, and SEO. Our team captured genuine, heartwarming visuals that reflected Legato Living’s welcoming atmosphere and values, and we produced graphics to enhance their brand across social and web platforms. Through consistent social media management, we engaged their audience and highlighted unique offerings at each location.

Results

Our strategic approach resulted in greater online visibility and engagement for Legato Living. Website traffic grew as SEO drove more qualified leads to their site. Social media engagement increased as audiences connected with the authentic stories and visuals shared across platforms, building trust and interest. Overall, Legato Living saw increased inquiries and enhanced brand recognition, solidifying their position as a trusted senior living option nationwide.

What services are available in Legato Living homes including respite and adult daycare, cognitive care, physical care, personal care, and hospice care.
Affirmations for those navigating memory loss with supportive messages, heart graphics, and Legato Living branding.
Elderly woman blowing bubbles with a pink bubble wand, highlighting the importance of specialized care for seniors with dementia, Legato Living branding.
Infographic highlighting statistics on Alzheimer's disease, stating over 6 million Americans currently affected and projections of nearly 13 million by 2050, sourced from the Alzheimer's Association.
Two women enjoying a moment together while looking at a tablet, Legato Living logo and "Franchise Journal Top Brand 2023" badge displayed, emphasizing the brand's recognition in senior living services.
Stages of dementia infographic illustrating mild, moderate, severe, and end-stage dementia with descriptive text for each stage.