Archive for Category: Video

To Stabilize or Not to Stabilize…That is The Question!

My favorite aspect of video is being yourself and shooting YOUR style. Video is a medium in which you can show the world what you see through your own eyes. From animation to CGI (Computer-Generated-Imagery) to documentary, every style can be seen in a different way. Something I’ve learned...

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GoPro or Go Home

Nowadays everyone has the power of video in the palm of their hands. The smartphone is capable of HD or slow-motion video, but there are a number of features the smartphone does not provide when it comes to professional videography. Those looking to get into the world of professional...

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11 Reasons Video is Taking Over in Marketing

Let’s talk about the importance of video in marketing for 8 seconds. Really, that’s the average online attention span -8 seconds. The sad part is the average attention span of a goldfish is about 9 seconds. That means your online audience has a shorter attention span than a goldfish....

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Thoughts on the Every Man Video

These days – every Joe Blow with an iPhone, a GoPro, or starter DSLR kit thinks they are the next Stanley Kubrick. Which is great to an extent, don’t get me wrong – working as a creative I wouldn’t want anyone to suppress their own creativity or passion. But...

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Some Quick Tips for Editing in Premiere Pro

Editing is crucial to video. Without a solid edit with decent perspective, your message will be lost. There are many different editing programs to use, but most companies use either Final Cut Pro or Adobe Premiere. KE uses the latter, and we are pretty versed in tips and tricks...

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The Importance of Video

Did you know? You are 53x more likely to appear on page one of Google’s search results if you have video on your website. (source: Forrester) Not only will video help set you apart from your competitors and make you look like the expert in your field; it will...

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Setting the Tone of your Video

A lot of things can set the tone of a video. There are the main things: the way it’s shot & pieced together are mostly what people think of first. And those are pretty crucial. There are a few things though, that people don’t tend to think about that...

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3 Things to Keep in Mind in Video Production

1.  B-Roll Can Be Your Savior : When interviews go bad, when your piece is boring, when you just need something to spice up an edit, B-roll can almost always save the day when you’ve got nowhere else to turn. Shoot everything you can related to a topic when...

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