Blog
How the Huskers Use Social Media to Win the Recruiting Game
In Nebraska, there’s nothing bigger than Husker football. On game days, Lincoln’s Memorial Stadium becomes the third largest “city” in the state and grocery stores from Omaha to North Platte are so empty it might as well be the middle of the night. The history of the...
Videos with Personality Will Create Brand Affinity
Connection. People need to feel connected. They need to trust the brands they are working with or buying from. So, how do you create that connection using videos? Easy – be yourself.
Where Have All the Instagram Likes Gone?
Do you find tracking and comparing your Instagram likes stressful? Yeah, neither do we. Likes are one of our favorite metrics of audience engagement. However, the powers that be of Instagram say: “The idea is to try to depressurize Instagram, make it less of a...
Using Instagram and Facebook Stories to Maximize User Engagement
When it comes to creating content for social media channels, developing an overarching strategy is the best place to begin. Once you’ve researched what's relevant to your audience and created an outline of what’s considered appropriate messaging, you can start to have...
Why is Google Calling Me?
Well, they’re probably not. At least once a month someone calls or emails to ask us why Google is calling them, what action they need to take, and how to make it stop. These calls can become quite frequent and annoying, especially when you don’t know if they are...
Google My Business: Marketing with Directions Requests & Insights
Early in 2018, Google My Business updated the insights page to include a heatmap of locations where searchers requested directions to businesses. For local marketers, Google My Business (GMB) is an extremely powerful asset to provide information to potential...
It’s Time to Refresh Your Website If…
We run into a common misconception with our website clients -the idea that websites are “set it and forget it”. Websites need constant maintenance, plug-in updates, additional features, and aesthetic tweaks. Every once in a while, your website will need more. While...
Giving Day Marketing Strategy
Omaha Gives is coming up soon (May 22!), so we think it’s about time we talked about your giving day marketing strategy. Giving days are a wonderful way for non-profit organizations to connect with the community. However, to maximize the benefits, you need to have a...
Ke Loves Nonprofits
We’re so proud of the work we’ve done with local nonprofits that we want to share it! It’s exciting to this small team that our work is helping expand the reach of organizations that give back to our very own hometown. We love the opportunity to blend our passion for...
3 Ways To Leverage Facebook For Small Business Saturday
Small Business Saturday is right around the corner! It’s the biggest day of the year for a lot of local store owners which is why you need to begin preparing now. Keep reading for 3 simple ways you can leverage your Facebook page to promote any sales you may be having...
Why Invest In Mid-Roll Video Ads
Have you wanted to invest a bit more in video advertising but not sure where to publish them? Here are some reasons why you should invest in mid-roll video ads. If you haven’t heard or know what a mid-roll video is, no worries we can introduce you. A mid-roll video...
Reputation Management Because… People Can Be So Mean!
People can be so mean on social media. Don't believe us? See for yourself! Your online reputation can be your strongest asset, and it can be your biggest liability. With the rise of social media and review sites like Yelp or Angie's List, comes yet...
Square Videos For Social Media
It’s good to be square. Instagram made square popular, but mobile content consumption has made it prom queen. Why? Geometry. Statistically speaking, you’re probably reading this on your phone. In early 2017, the scales tipped from more people viewing social media on a...
Small Business Social Media Marketing 101
We get it; your business is your baby. You want it to grow and be successful, but like a lot of parents, you’re not exactly sure which strategy will get you there. In theory, small business social media marketing is simple, right? Even your grandma is using Facebook....
A Brief History of SEO & How Paid Search Advertising Can Help Your Rank
Since the beginning, search engines have wanted to guide users to the most relevant content available. Typically, they did this by matching a search term to words within a web page. People abused this system by using a technique called “keyword stuffing” to fool the...
Create Content That People Will Actually Read
As Bill Gates said, content is king. But how many times have you scrolled past a Facebook post or website page because it was confusing and hard to read? Your content marketing should be informative, clear, and concise. And even if your business is on the smaller or...
Don’t Make These Web Design Mistakes
As a business, your website is your face to the world. It’s often a customer’s first impression of your business, meaning how it looks and performs can help them form either a positive or negative impression of your business. If you’re looking to make a positive...
Press Release -Omaha Video Production Company, Digital Moxie Studio Acquired by Omaha Digital Marketing Company KreativElement
FOR IMMEDIATE RELEASE Omaha Videography Company, Digital Moxie Studio Acquired by Omaha Digital Marketing Company KreativElement Omaha, Nebraska - February 2018 KreativElement is a six year-old Omaha-based digital marketing firm specializing in...