Utilizing Analytics to Ensure Interactions
One way to stay on top of trends is to utilize an analytics tool to help you unlock patterns within customer interactions, behaviors, and overall business trends for your company. Analytics can be invaluable in helping you tailor your messaging to your target audience by showing you exactly what types and styles of posts resonate most.
One tool the Ke team personally loves is the Facebook Pixel. And, better yet, it’s free! A pixel code is placed on your website to gather data and track conversions from Facebook ads. It even allows you to build custom audiences based on who has visited your website.
Another great trend in small business marketing is to use videos to educate your customers or simply let them get to know you better. Educating your customers not only helps them to make an informed purchase but can earn you a lifelong customer just by helping them to understand your product or service better. In fact, 52% of consumers say that watching product videos makes them more confident in online purchase decisions (iMPACT).
As for letting your customers get to know your company a little better, that’s especially important for small businesses. Buyers do care about who they are buying from. So, owning who you are as a company could potentially sway buyers to choose YOU over your competitors.
And while it’s no secret that creating a compelling, professional video can take a good amount of money and time to complete – it’s worth it. Approximately 65% of the population qualify as visual learners.
See more of our blogs about video.
Chatbots are EVERYTHING
Although chatbots aren’t new, they can help increase your interactions with customers without taking up a lot of your valuable time. So, what is a chatbot you may ask? Chatbots are computer programs designed to mimic human conversation. They’re most commonly found on company websites.
While chatbots can benefit your company in a number of ways, we think they can most effectively help small businesses by finding new leads and providing quick customer service. As far as we can tell, chatbots will only continue to grow in popularity. So, what are you waiting for? Join the chatbot movement.
Employees are Dependable Influences
Lately, influencers have been a very popular way for brands to raise awareness about their products and services. Everyone on the ‘gram wants to tag a company to hopefully become their newest brand advocate, but who are these people?
If not hired directly by the company, there is no way of telling who can be trusted to represent your brand in a positive light. That’s why we’re all for the latest trend of using employees as your brand’s influencers. Not only will you be able to trust your employees to represent your brand well, but your customers can too. Employees can help establish trust with your audience because customers naturally see your employees as authentic, rather than fake and promotional.
Stories High and Low
Facebook, Snapchat, Instagram… They all have a story feature that your company should be utilizing. Stories are a component of social media platforms to help accounts create informative or entertaining narratives. These posts are visible to customers for up to 24 hours.
We know, we know – why would you take the time to create content that will only be visible for such a short amount of time? Well, because stories work. Not only are they great at driving connections, but they’re also an excellent outlet to test new content or promote user-generated content.
Feeling a little overwhelmed at the thought of managing your company’s social media presence? That’s what we’re here for. If you’re interested in outsourcing your social media marketing, we’d love to have a quick chat! Schedule a call today!