If you’re reading this, you’re a business owner, and if you’re a business owner, you probably feel like you’re too busy to even be reading this. You’re not! It’s a 5-minute read with a bunch of simple and effective tasks that anyone can get started on to take your digital marketing to the next level.
Collect more information from clients and prospects.
It’s amazing how many business owners continue to pass up the opportunity to collect information from their clients and prospects. Are you collecting email addresses? Do you have a customer database? How are you currently reaching out to your customers? It is a really quick and easy step to add in your sales process to collect an email address, and most folks are happy to give it, especially if they know a special offer is coming their way.
Increase your engagement on social media.
Social media is not supposed to be a one-way street. You can’t just pump out content and hope that it grabs the right attention. You need to be engaging, thanking customers for their reviews, replying to their comments, acknowledging their tags. Logging on just once a day for a few minutes to engage is enough.
Set up marketing automations.
There are countless tools you can use to automate your digital marketing efforts. Here are a few examples of ways you can automate actions that will increase your reach:
-Automatically share Instagram posts on your other social outlets.
-Automatically like positive Facebook reviews.
-Automatically share newly published blog posts on your social media channels.
-Automatically follow back new followers on Instagram and/or Twitter.
-Automatically like Instagram posts that use a certain hashtag.
-Automatically unfollow people who have unfollowed you.
And those are just the tip of the automations iceberg. You can automate a great number of tasks with the right tools.
Sign up for your competitors’ newsletters and blogs, and connect with them on social media.
It’s simple, it’s smart. Keeping an eye on your competition is essential in the “staying relevant” game. If a main competitor just rebranded in a major way, you want to know about it. If they’re running a successful giveaway on social media, you want to know about it. If their newsletter look pretty darn slick and offers a great introductory price, you definitely want to know about it.
Write a blog outline to revisit later.
We know, we know, you’re not a writer. That doesn’t matter, because you happen to be a subject matter expert on your business. No one knows it better than you do, and that makes you qualified to write about it. Start with a short draft or outline and revisit it. When you’re done, have that friend who always corrects everyone’s grammar proof it. They owe you.
Set your campaign reminders for the year.
You know when you realize Valentine’s Day is next Wednesday and you should have created a special offer or campaign, but now it’s way too late, so you’ll get ‘em next year? Well, let’s maybe stop letting that happen. Add reminders to your calendar well in advance of any of the special days for which you would like to create a campaign or offer. Give yourself a heads up and enough time to actually make it happen.
Be mindful of marketing inspo.
For a non-marketer or someone who doesn’t necessarily identify as a creative, it can be downright impossible to come up with designs, ideas, or concepts that you actually don’t despise. Don’t reinvent the wheel. Be more mindful of the digital advertising you see everyday. You click by a thousand blogs, newsletters, social media posts, videos, and websites. What caught your eye? Save, bookmark, or screenshot these little gems for your own marketing inspiration.
Tidy up your online presence.
Is your cover photo seven years old? Are your hours of operation showing a default setting? What about your Google listing? Is that accurate? You could be missing out on potential clients with inaccurate information and an outdated look. Take a few minutes to spruce things up a bit and double-check your info.
Like what you see? We’re full of these simple and effective ways to create an audience and engage with them. Want to know more about our services? We have a pretty darn cool transparent pricing tool on our site, or you can connect with us on Facebook, Instagram or Twitter. Or you can shoot us an email at firstname.lastname@example.org. OR (and we promise this is the last one) you can call us at 402-557-5894.