Since the beginning, search engines have wanted to guide users to the most relevant content available. Typically, they did this by matching a search term to words within a web page. People abused this system by using a technique called “keyword stuffing” to fool the algorithm to bring up...
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When it comes to social media, we’ve heard it all! And some of those things floating around in the vast expanse of the interwebs are just plain false. That’s why we’re here to smash a few of those pesky fables that keep coming back. So sit back, relax, and…...
When it comes to your social media are you a Jedi Master or a still a young padawan? If your business isn’t effectively using social media, it’s missing out. Not only is it an inexpensive way to increase brand awareness, you can build relationships with your audience, drive traffic...
Things change fast in the world of social media…blink and you will likely miss something. Well, here at KE, we’ve been staying on top of all the major changes and we aren’t going to let you miss out on any of them. Facebook, in particular, changed a lot this...
Here at KE we like to talk about the human side of blogging. It’s really important to us and our mission of communicating your brand’s identity and adding value to your audience. We have real human writers with real voices who communicate your ideas to real people. But there’s...
As a small digital marketing company, it is our goal to accurately and compellingly tell our clients’ stories. But what exactly does that mean? For Boomers and Gen X’ers who grew up with “advertising,” calling marketing “storytelling,” might sound like a big load of you know what. The truth...