Small Business Saturday is right around the corner! It’s the biggest day of the year for a lot of local store owners which is why you need to begin preparing now. Keep reading for 3 simple ways you can leverage your Facebook page to promote any sales you may be having that day.
Create a cover photo promoting your sale.
Your cover photo is the first thing people see when they land on your Facebook page. Since there’s no guarantee they’ll scroll down your page, it’s important to create a cover photo that promotes your Small Business Saturday sale. We recommend creating a cover photo that falls in line with the other graphics you’ve designed to promote the sale.
Pin a post about the sale to the top of your timeline.
One nifty feature Facebook offers is the ability to pin a post to the top of your timeline. That means the post will be the first thing people see when they start scrolling down your page.
To pin a post, navigate to an already published post, click the three dots in the upper righthand corner, and choose ‘Pin to Top of Page’. Pinned posts are often easy to forget about, so we recommend setting a reminder for the day after the sale to unpin the post. To unpin a post, follow the steps above and select ‘Unpin From Top of Page’.
Create a Facebook event for the sale and invite all your friends.
Creating a Facebook event for your sale is a great way to raise awareness. If you don’t create a Facebook event, there’s a good chance not many people will see your sale promotion unless you put money behind your Facebook posts. With a Facebook event, however, you’re allowed to invite your friends to it, meaning they’ll get a notification about your sale.
To create a Facebook event, click the event tab on the left side of your company’s Facebook page. Then, click the ‘Create Event’ button. From there, you’ll fill out the information you want to share before publishing the event.
Like we mentioned above, create a photo for your event that falls in line with your other sale promotions. And with events, we always say the more information the better. Are you planning on having a giveaway during your sale? Maybe you’re serving hors d’oeuvres? Include all of that information in the event details. Not only will it help entice people to come on the day of the sale, but it will keep questions to a minimum.
If you have additional questions on how to leverage Facebook for Small Business Saturday or any questions about social media in general, don’t hesitate to get in touch! Give us a call at 402-557-5894, shoot us an email to firstname.lastname@example.org, or reach out to us on Facebook, Twitter, or Instagram.