Social Media Marketing Terms: Defined

Social Media Marketing Terms: Defined

You finally decided to take the plunge into social media marketing. You set up a few social media accounts for your business and began surfing the web for what to do next. But all of the articles you find have foreign terms and phrases that you just don’t understand. What do they mean by engaged users and conversions? And what the heck is an ICYMI?

There’s no denying that there’s a lot of jargon in the social media marketing world. Most newcomers to this type of marketing have no idea what half the terms mean until they take the time to familiarize themselves. We’re here to show you they are nothing to be afraid of, especially once you know what they mean.

Below are five social media marketing terms you should be familiar with.

Page Likes/Followers

Page likes and followers are the people who like, follow, or subscribe to your page. This means that the content posted on your page (all the status updates, pictures, videos, you name it) has the opportunity to show up in their newsfeed.

Engaged Users

Engaged users refers to the number of unique users engaging with your content. In this instance, engagement means the user reacted to, commented on, shared, clicked on, or watched your content.


Reach is the number of unique users that have seen your content. These users may or may not have engaged with the content. There are two different types of reach, organic and paid. The only difference between the two is that paid reach refers to the users reached through paid promotion.

Click-through rate

Click-through rate (CTR) is the number of users who clicked on your content in comparison to the overall reach. So, if 50 people saw your content and 10 clicked on it, your CTR would be 20%.


Conversions happen when a visitor from social media makes the desired action on a website. Desired actions range from page views to event registrations, and everything in between.

We hope that defining the five social media marketing terms above has helped clear up some of the confusion. While it isn’t a comprehensive list, it’s a great start.

If this social media marketing thing still seems a bit daunting to you, don’t fret. In case you missed it (ICYMI – so that’s what that means!), social media marketing is tough for most people when they first start out.

And there’s always a backup plan – us! Feel free to give us a shout if you have any questions or are ready to hand over the reigns. We’d love to help build your social media presence and take your brand to the next level.