People can be so mean on social media. Don’t believe us? See for yourself! Your online reputation can be your strongest asset, and it can be your biggest liability. With the rise of social media and review sites like Yelp or Angie’s List, comes yet another responsibility for...
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As Bill Gates said, content is king. But how many times have you scrolled past a Facebook post or website page because it was confusing and hard to read? Your content marketing should be informative, clear, and concise. And even if your business is on the smaller or informal...
Through discussions with many potential clients, I’ve realized that most are interested in using their social media presence to drive sales or, more specifically, getting the phone to ring. And that’s great, it really is. Social media can be a wonderful tool to help drive sales, but it can...
You finally decided to take the plunge into social media marketing. You set up a few social media accounts for your business and began surfing the web for what to do next. But all of the articles you find have foreign terms and phrases that you just don’t understand....
As a small business owner, every dollar counts. Whether you’re investing in your people or your technology, you want to be sure the investment you are making is a smart one. At KreativElement, helping small businesses make smart marketing decisions and get the most out of every dollar is...
While email marketing may seem archaic to some, it is undoubtedly one of the most effective means of digital marketing. From monthly newsletters to weekly sales emails, email marketing is relevant to nearly every small business. We recently dug through all of the research surrounding email marketing and, trust...
Consistent is one of the best things your brand can be. We know, we know, that sounds kind of boring. There are so many other adjectives brands want to be, like innovative, fun, and trustworthy. But before your brand can be any of those things, consistent branding is a...
When it comes to your business’s marketing objectives, one of the highest priorities ought to be staying in your customer’s pocket. I mean that both literally and figuratively. Figuratively, you want to be the first name that enters your customer’s mind when your product or industry is mentioned. For...
The marketing landscape has changed a lot over the past several years, and continues to do so as technologies and social networks evolve. For most businesses of all sizes, this wide variety of options presents opportunities and problems at the same time. There are ample opportunities to reach your...
It’s funny, when I decided to take marketing classes in college, there was a common theme in all of them. They all made it extraordinarily clear that if you went into marketing, you would never stop learning. Let me tell you, they weren’t kidding. Since marketing is an ever-evolving...