People can be so mean on social media. Don’t believe us? See for yourself! Your online reputation can be your strongest asset, and it can be your biggest liability.
As Bill Gates said, content is king. But how many times have you scrolled past a Facebook post or website page because it was confusing and hard to read? Your
Through discussions with many potential clients, I’ve realized that most are interested in using their social media presence to drive sales or, more specifically, getting the phone to ring. And
You finally decided to take the plunge into social media marketing. You set up a few social media accounts for your business and began surfing the web for what to
As a small business owner, every dollar counts. Whether you’re investing in your people or your technology, you want to be sure the investment you are making is a smart
While email marketing may seem archaic to some, it is undoubtedly one of the most effective means of digital marketing. From monthly newsletters to weekly sales emails, email marketing is
Consistent is one of the best things your brand can be. We know, we know, that sounds kind of boring. There are so many other adjectives brands want to be,
When it comes to your business’s marketing objectives, one of the highest priorities ought to be staying in your customer’s pocket. I mean that both literally and figuratively. Figuratively, you
The marketing landscape has changed a lot over the past several years, and continues to do so as technologies and social networks evolve. For most businesses of all sizes, this
It’s funny, when I decided to take marketing classes in college, there was a common theme in all of them. They all made it extraordinarily clear that if you went
