People can be so mean on social media. Don’t believe us? See for yourself! Your online reputation can be your strongest asset, and it can be your biggest liability. With the rise of social media and review sites like Yelp or Angie’s List, comes yet another responsibility for business
As Bill Gates said, content is king. But how many times have you scrolled past a Facebook post or website page because it was confusing and hard to read? Your content marketing should be informative, clear, and concise. And even if your business is on the smaller or informal side,
Through discussions with many potential clients, I’ve realized that most are interested in using their social media presence to drive sales or, more specifically, getting the phone to ring. And that’s great, it really is. Social media can be a wonderful tool to help drive sales, but it can be
While email marketing may seem archaic to some, it is undoubtedly one of the most effective means of digital marketing. From monthly newsletters to weekly sales emails, email marketing is relevant to nearly every small business. We recently dug through all of the research surrounding email marketing and, trust us,
Consistent is one of the best things your brand can be. We know, we know, that sounds kind of boring. There are so many other adjectives brands want to be, like innovative, fun, and trustworthy. But before your brand can be any of those things, consistent branding is a must.
The marketing landscape has changed a lot over the past several years, and continues to do so as technologies and social networks evolve. For most businesses of all sizes, this wide variety of options presents opportunities and problems at the same time. There are ample opportunities to reach your target
It’s funny, when I decided to take marketing classes in college, there was a common theme in all of them. They all made it extraordinarily clear that if you went into marketing, you would never stop learning. Let me tell you, they weren’t kidding. Since marketing is an ever-evolving field,
