Why Invest In Mid-Roll Video Ads

Have you wanted to invest a bit more in video advertising but not sure where to publish them? Here are some reasons why you should invest in mid-roll video ads. If you haven’t heard or know what a mid-roll video is, no worries we can introduce you. A mid-roll video

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Reputation Management Because… People Can Be So Mean!

People can be so mean on social media. Don’t believe us? See for yourself!   Your online reputation can be your strongest asset, and it can be your biggest liability. With the rise of social media and review sites like Yelp or Angie’s List, comes yet another responsibility for business

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Small Business Social Media Marketing 101

We get it; your business is your baby. You want it to grow and be successful, but like a lot of parents, you’re not exactly sure which strategy will get you there. In theory, small business social media marketing is simple, right? Even your grandma is using Facebook. However, the

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Create Content That People Will Actually Read

As Bill Gates said, content is king. But how many times have you scrolled past a Facebook post or website page because it was confusing and hard to read? Your content marketing should be informative, clear, and concise. And even if your business is on the smaller or informal side,

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The Benefits Of Social Media For Business

Through discussions with many potential clients, I’ve realized that most are interested in using their social media presence to drive sales or, more specifically, getting the phone to ring. And that’s great, it really is. Social media can be a wonderful tool to help drive sales, but it can be

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Which Social Media Platform Is Right For Your Business?

While many people know that social media marketing can benefit their business, most are unsure of which channels to use in order to reach their business objectives. It might be tempting to jump onto all of the major platforms at once, but we caution against doing so. Why? Since you’re

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Handling the Haters: Dealing with Bad Reviews on Social Media

You get a notification on your company’s Facebook page, you go check it and your heart sinks as you see the dreaded single star review. As you read it, the rage begins to build. Stop! How are you going to answer it? And remember, it’s not just the bad reviewer

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What’s The Deal With Email Marketing?

While email marketing may seem archaic to some, it is undoubtedly one of the most effective means of digital marketing. From monthly newsletters to weekly sales emails, email marketing is relevant to nearly every small business. We recently dug through all of the research surrounding email marketing and, trust us,

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Consistent Branding: As Seen On TV

Consistent is one of the best things your brand can be. We know, we know, that sounds kind of boring. There are so many other adjectives brands want to be, like innovative, fun, and trustworthy. But before your brand can be any of those things, consistent branding is a must.

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Marketing: A Form Of Continuing Education

It’s funny, when I decided to take marketing classes in college, there was a common theme in all of them. They all made it extraordinarily clear that if you went into marketing, you would never stop learning. Let me tell you, they weren’t kidding. Since marketing is an ever-evolving field,

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