Archive for Tag: marketing strategy

Small Business Social Media Marketing 101

We get it; your business is your baby. You want it to grow and be successful, but like a lot of parents, you’re not exactly sure which strategy will get you there. In theory, small business social media marketing is simple, right? Even your grandma is using Facebook. However,...

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Create Content That People Will Actually Read

As Bill Gates said, content is king. But how many times have you scrolled past a Facebook post or website page because it was confusing and hard to read? Your content marketing should be informative, clear, and concise. And even if your business is on the smaller or informal...

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The Benefits Of Social Media For Business

Through discussions with many potential clients, I’ve realized that most are interested in using their social media presence to drive sales or, more specifically, getting the phone to ring. And that’s great, it really is. Social media can be a wonderful tool to help drive sales, but it can...

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Social Media Marketing Terms: Defined

You finally decided to take the plunge into social media marketing. You set up a few social media accounts for your business and began surfing the web for what to do next. But all of the articles you find have foreign terms and phrases that you just don’t understand....

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What’s The Deal With Email Marketing?

While email marketing may seem archaic to some, it is undoubtedly one of the most effective means of digital marketing. From monthly newsletters to weekly sales emails, email marketing is relevant to nearly every small business. We recently dug through all of the research surrounding email marketing and, trust...

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Consistent Branding: As Seen On TV

Consistent is one of the best things your brand can be. We know, we know, that sounds kind of boring. There are so many other adjectives brands want to be, like innovative, fun, and trustworthy. But before your brand can be any of those things, consistent branding is a...

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Nutritious Tips for a Balanced Social Media Marketing Plan

Eating a balanced diet is integral to your overall health. Consuming the nutrients you need supplies your body with the energy it needs to function and helps to avoid that 3 o’clock slump so many of us experience. Getting the right amount of nutrients is also important for your...

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