Small Business Social Media Marketing 101

We get it; your business is your baby. You want it to grow and be successful, but like a lot of parents, you’re not exactly sure which strategy will get you there. In theory, small business social media marketing is simple, right? Even your grandma is using Facebook. However, the

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Create Content That People Will Actually Read

As Bill Gates said, content is king. But how many times have you scrolled past a Facebook post or website page because it was confusing and hard to read? Your content marketing should be informative, clear, and concise. And even if your business is on the smaller or informal side,

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Don’t Make These Web Design Mistakes

As a business, your website is your face to the world. It’s often a customer’s first impression of your business, meaning how it looks and performs can help them form either a positive or negative impression of your business. If you’re looking to make a positive impression (isn’t everyone?), avoid

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The Benefits Of Social Media For Business

Through discussions with many potential clients, I’ve realized that most are interested in using their social media presence to drive sales or, more specifically, getting the phone to ring. And that’s great, it really is. Social media can be a wonderful tool to help drive sales, but it can be

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Handling the Haters: Dealing with Bad Reviews on Social Media

You get a notification on your company’s Facebook page, you go check it and your heart sinks as you see the dreaded single star review. As you read it, the rage begins to build. Stop! How are you going to answer it? And remember, it’s not just the bad reviewer

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Consistent Branding: As Seen On TV

Consistent is one of the best things your brand can be. We know, we know, that sounds kind of boring. There are so many other adjectives brands want to be, like innovative, fun, and trustworthy. But before your brand can be any of those things, consistent branding is a must.

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How to Humanize Your Brand

The marketing landscape has changed a lot over the past several years, and continues to do so as technologies and social networks evolve. For most businesses of all sizes, this wide variety of options presents opportunities and problems at the same time. There are ample opportunities to reach your target

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Marketing: A Form Of Continuing Education

It’s funny, when I decided to take marketing classes in college, there was a common theme in all of them. They all made it extraordinarily clear that if you went into marketing, you would never stop learning. Let me tell you, they weren’t kidding. Since marketing is an ever-evolving field,

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What Are Your Pain Points?

“So, what would you say you do here?” Though this quote brings to mind a favorite scene (above) from the all-time classic comedy, Office Space, it also does a nice job of introducing today’s blog topic. The question I want to discuss for prospective clients and even fellow or future marketers

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KE’s Core Values for 2017

To our clients, readers, and friends, happy 2017! We hope Q1 is off to a great start for you and your business. Here at KreativElement, we have many exciting things in the works. While we are gearing up for the launch of an exciting new web product and preparing campaigns

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