Small Business Social Media Marketing 101

We get it; your business is your baby. You want it to grow and be successful, but like a lot of parents, you’re not exactly sure which strategy will get

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Create Content That People Will Actually Read

As Bill Gates said, content is king. But how many times have you scrolled past a Facebook post or website page because it was confusing and hard to read? Your

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Don’t Make These Web Design Mistakes

As a business, your website is your face to the world. It’s often a customer’s first impression of your business, meaning how it looks and performs can help them form

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The Benefits Of Social Media For Business

Through discussions with many potential clients, I’ve realized that most are interested in using their social media presence to drive sales or, more specifically, getting the phone to ring. And

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Handling the Haters: Dealing with Bad Reviews on Social Media

You get a notification on your company’s Facebook page, you go check it and your heart sinks as you see the dreaded single star review. As you read it, the

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Give It Away, Give It Away, Now

When it comes to marketing your business in the digital era, social media is a must. Whether you’re personally active on social networks like Facebook, Twitter, and Instagram or not

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Consistent Branding: As Seen On TV

Consistent is one of the best things your brand can be. We know, we know, that sounds kind of boring. There are so many other adjectives brands want to be,

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How to Stay in Your Customer’s Pocket

When it comes to your business’s marketing objectives, one of the highest priorities ought to be staying in your customer’s pocket. I mean that both literally and figuratively. Figuratively, you

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How to Humanize Your Brand

The marketing landscape has changed a lot over the past several years, and continues to do so as technologies and social networks evolve. For most businesses of all sizes, this

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Marketing: A Form Of Continuing Education

It’s funny, when I decided to take marketing classes in college, there was a common theme in all of them. They all made it extraordinarily clear that if you went

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