Square Videos For Social Media

It’s good to be square. Instagram made square popular, but mobile content consumption has made it prom queen. Why? Geometry. Statistically speaking, you’re probably reading this on your phone. In early 2017, the scales tipped from more people viewing social media on a desktop to using their phones. The trend

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Lights! Camera! Confidence.

Tips for Being Comfortable on Camera You might be feeling like videos are hogging the spotlight right now — they are everywhere, and audiences can’t seem to get enough of ‘em. And you’re right. But if you think this internet darling is a passing fad, you’re very wrong. They are

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How to Humanize Your Brand

The marketing landscape has changed a lot over the past several years, and continues to do so as technologies and social networks evolve. For most businesses of all sizes, this wide variety of options presents opportunities and problems at the same time. There are ample opportunities to reach your target

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Marketing via Storytelling: How and Why We Do It

As a small digital marketing company, it is our goal to accurately and compellingly tell our clients’ stories. But what exactly does that mean? For Boomers and Gen X’ers who grew up with “advertising,” calling marketing “storytelling,” might sound like a big load of you know what. The truth is

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Why choose Cine Lenses for Video

For those of you who have never heard the term “Cine Lens,” you can pretty much assume what they are used for, and that is cinema or motion pictures or even simpler, movies. There is a big difference between cine lenses and still lenses. Most of us with DSLR cameras

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