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The ever-changing usage of the Internet provides more opportunities today than were available 20, even 10 years ago – supporters can now follow your every word instantly, people can donate online directly with credit cards, and there are hundreds of platforms to find followers and ask for donations. In the past, non-profits could send out direct mail and receive donations. Nonprofits today still use direct mailing tools, but new technology means there are new opportunities to reach donors beyond their physical mailbox. Pew Research Center found that 62% of US adults get news on social media, which is up 13% in four years. If you think your organization is doing everything right, then why are donations not flowing in the way you want?